The API Infrastructure Gap Nobody Talks About: The Five Layers Needed to Actually Deliver a Global Rewards Catalog
Published: Apr 29, 2026
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What's Hot, How-to
Here is news from throughout the world of rewards recognition, including research, company news, mergers and acquistitions, etc.
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New research from the Incentive Research Foundation (IRF) finds that channel incentive programs require far more than rewards to succeed. The most effective programs take a holistic, full-pipeline approach, align multiple engagement levers, and rely on rigorous performance measurement—underscoring the growing gap between common practice and what actually drives results.... [ read more ]
Here is the latest news in the incentive, rewards, and recognition field. ... [ read more ]
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Gift cards are not disappearing from incentive, rewards, and recognition (IRR) programs—but their decades’ long surge in the market may be threatened by new technologies favoring greater use of brands. Here’s how the gift card market can head off the threats. ... [ read more ]
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Many traditional sales and channel incentive companies have used a pay-for-performance model that attract customers because some of fees are based on the actual amount of points issued or redeemed for performance. Statistical process controls enable a new generation of pay-for-performance programs that combine effective program design with impact, causation, and correlation metrics to create a system where rewards are funded by measurable value creation. The challenge—and opportunity—is determining what outcomes are worth and how much of that value to share with employees and solution provider partners.... [ read more ]
This EEA RRN YouTube Show explores how real-time API feeds to reward catalogs and effective merchandise selection can restore the once dominant roles of brands in incentive, recognition, and loyalty reward programs. One surprising finding all agreed upon: This 130-year-old field is nowhere close to achieving maturity when almost no one has every heard of it and there are less than 100 US incentive, reward, and recognition companies, compared with 25,000 marketing agencies and at least 10,000 CRM (customer relationship management) implementer. Watch and/or listen to the show here.... [ read more ]
The newly launched BMC Shop by the Brand Media Coalition is designed to help the incentive, rewards, and recognition (IRR) industry tap into the vast retail-driven market, better leverage the storytelling power of brands, expand the use of branded merchandise in programs, and provide a meaningful benefit to industry professionals that supports industry suppliers.... [ read more ]
