Viewpoint: Recognition—It’s Time to Demonstrate the ROI
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Here is news from throughout the world of rewards recognition, including research, company news, mergers and acquistitions, etc.
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New officers and directors announced for 2023-2024 Incentive Marketing Association Board.... [ read more ]
Tourneau Bucherer, a leading retailer in the luxury watch market, is in search of a Director of Corporate Sales who will be responsible for its sales of luxury watch brands, fine jewelry, and accessories to the incentive, rewards, recognition, and corporate gifting market.... [ read more ]
Demonstrating that the Covid-19 pandemic is now in the rear-view mirror of the IRR (Incentive, Rewards, and Recognition) field, the Incentive Marketing Association and Recognition had its largest attendance in years, according to the event organizers. ... [ read more ]
Business travel journalist Amon Cohen highlights how this new law will affect the travel industry in general. Here are highlights on those aspects of the law that could affect the MICE market (Meetings, Incentives, Conventions, Exhibitions.) ... [ read more ]
In an increasingly unusual win, worldwide enterprise engagement technology provider Xoxoday announces an exclusive partnership with Uber Eats for Business. While exclusive distribution deals became more prevalent in the IRR (Incentive, Rewards, and Recognition) industry after the Great Recession, when many major brands rapidly shut down special markets, the practice of brand exclusivity for any industry player is increasingly rare. ... [ read more ]
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This sales incentive program for a national chain of 80 irrigation, outdoor living, landscape and power equipment supplies used a novel approach: it let its salespeople set their goals. The results were surprising. ... [ read more ]
As if the growing challenges of engaging customers, employees, distribution, and supply chain partner communities were not enough, or the need for many large companies to make very specific stakeholder engagement disclosures in the new European Union Corporate Sustainability and Reporting Directive, marketers now face the daunting task of shifting to an almost totally permission-based approach to marketing. This is creating yet another opportunity for the effective use of incentives. ... [ read more ]