Travel Trends: Families on the Rise, More Focus in MICE on Experiences
A report from Airbnb finds a surge in family travel compared with pre-pandemic times. Davao City in southern Philippines touts culture, experiences and “bleisure” travel for its regional MICE market.Airbnb Family Travel Study Identifies Top Spots, Activities, But Raises a Question
Davao City, Philippines Touts Its Cultural Experiences for MICE Market
Here is latest news in incentive travel and related trends.
Airbnb Family Travel Study Identifies Top Spots, Activities, But Raises a Question
Family travel on Airbnb was up 60% in 2022 compared to pre-pandemic times, the company reports. Pools, beachfront and skiing are the top categories for family travel on Airbnb, it says. The top nine destinations last year were:
- Paris, France
- London, UK
- Melbourne, Australia
- New York City, US
- Rome, Italy
- San Diego, CA, US
- Sydney, Australia
- Dubai, UAE
- Cornwall, UK
The top-booked categories for family travel last year it says were:
- Amazing pools
- Beach
- Skiing
- Tropical locations
- National parks
Editors note. Given that no one goes to Paris, London, and New York City for amazing beaches and pool, and there are no national parks of the type most imagine near any of the top nine, it’s difficult to know what to make of these findings.
Davao City, Philippines Touts Its Cultural Experiences for MICE Market 
Philippine government tourism officials and industry players are positioning this city in the southern Philippines to be a destination for business and leisure travelers in the Philippines and nearby countries. Over 600 participants reportedly gathered there for the three-day Meetings, Incentive Travel, Conventions and Exhibitions Conference (MICECon).
Highlighting the emphasis on the region’s culture, Davao’s Kalumon Performing Ensemble welcomed guests and visitors arriving at Davao City International Airport with ethnic music and dances.
Two hours from Manilla and just under four hours from Singapore by direct flights, Davao promotes its “top-class accommodations” and other MICE facilities, as well as leisure sites, including the resorts in the adjacent tropical Island Garden City of Samal.
MICECon 2023 organizers believe the city “is a shining example of the country’s ‘bleisure’ destinations with its varied cultural and entertainment offerings for business travelers.”
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