Sarah Kunard Elected IMRA Board President

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Sarah Kunard, Owner and President of The Genevieve Group, Minneapolis, is the 2024-2025 Incentive Merchandise to Reward & Appreciate Board President.

Kunard says she uses “her corporate human resources and sales experience to bring a 360-degree view into launching new brands into the industry.” She has worked in the incentive industry for 12 years and has been an IMRA member for 10.
“Growing our membership and enhancing member value is essential to our association’s success as we continue to see an increased demand for merchandise to reward and recognize customers and employees. IMRA is the conduit through which brand name suppliers are connected to our remarkably qualified team of sales managers, national marketing companies and independent sales representatives. It’s an exciting time to be in this position. I’m honored to work with this exceptional board of directors dedicated to increasing the awareness and role of IMRA, demonstrating the success of using merchandise for incentives, and serving our members as our reach into both domestic and global markets continues to expand.”
IMRA Board Directors are: Ivory Alexander, MAS, Inc.; David Alwan, Echo Valley Meats, Inc.; Ian Arthur, Carson Optical; David Boodey, CPIM, RepLink/The DataDirect Group; Sara Dattolo, CPIM, Pilgrim Promotions, Inc.; Melissa Fleming, DPI, Inc.; Craig Frechette, Bissell Homecare, Inc.; Raul Garcia, IP, Alliance Marketing, Inc.; David Rosenstock, CPIM, IncentiveSource, Inc.; and Rachel Stark-Cappelli, Stark Enterprises, Inc.
How RRN and Brand Media Coalition: Your Partner in Success in Incentives, Rewards, and Recognition

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- The only weekly news, how-to and resource publication of record for the Incentive, Rewards, and Recognition field.
- The only marketing agency focusing specifically on the IRR and broader engagement marketplace.
- All the industry news, research, announcements, and how-to articles read by over 20,000 end-users in sales, marketing, and human resources; incentive, recognition, loyalty and promotional companies, as well as marketing and human resources agencies, seeking to enhance performance through effectively designed incentive programs.
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- Unique abilities for solution providers to sponsor authoritative, evergreen content directly related to what they sell through the EEA’s Effective Practices series on articles in our media platforms.
- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
- Access to new technologies from EEA preferred solution providers enabling brands to create their own points-based or transactional redemption site.
- Unparalleled expertise in program design, return on investment measurement, reporting, and prescriptive analytics.