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Sarah Kunard Elected IMRA Board President

KunardIncentive Merchandise to Reward & Appreciate (IMRA), a Strategic Industry Group (SIG) within the Incentive Marketing Association (IMA), has elected new officers for 2024-2025.

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Sarah Kunard, Owner and President of The Genevieve Group, Minneapolis, is the 2024-2025 Incentive Merchandise to Reward & Appreciate Board President.
IMAIMRA also elected Dustin Smith, IP, B.C. Incentives, as Vice President; Dennis Zimmerman, Sheryl O’Toole & Associates, Treasurer; and Ann Blackhurst, Bushnell, Secretary. Lore Rincon, Continental Premium Corp., serves as Past President.
Kunard says she uses “her corporate human resources and sales experience to bring a 360-degree view into launching new brands into the industry.” She has worked in the incentive industry for 12 years and has been an IMRA member for 10.
“Growing our membership and enhancing member value is essential to our association’s success as we continue to see an increased demand for merchandise to reward and recognize customers and employees. IMRA is the conduit through which brand name suppliers are connected to our remarkably qualified team of sales managers, national marketing companies and independent sales representatives. It’s an exciting time to be in this position. I’m honored to work with this exceptional board of directors dedicated to increasing the awareness and role of IMRA, demonstrating the success of using merchandise for incentives, and serving our members as our reach into both domestic and global markets continues to expand.”
IMRA Board Directors are: Ivory Alexander, MAS, Inc.; David Alwan, Echo Valley Meats, Inc.; Ian Arthur, Carson Optical; David Boodey, CPIM, RepLink/The DataDirect Group; Sara Dattolo, CPIM, Pilgrim Promotions, Inc.; Melissa Fleming, DPI, Inc.; Craig Frechette, Bissell Homecare, Inc.; Raul Garcia, IP, Alliance Marketing, Inc.; David Rosenstock, CPIM, IncentiveSource, Inc.; and Rachel Stark-Cappelli, Stark Enterprises, Inc.

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