A new study by the Society for Incentive Travel Excellence (SITE) found that incentive travel in the United Kingdom is generating significant employee engagement. A majority said it made them feel appreciated (87.5%), and increased loyalty (80%), “belongingness” (78%) and trust (75%) toward their company. The study, The Participants’ Viewpoint of the Incentive Travel Market in the United Kingdom, is the latest installment of a series of studies on the Participant’s Viewpoint that have been published by SITE since 2012. The study also compares the effect of incentive travel on participants from the U.K. and the United States. Other highlights:
- Not surprisingly, more employees who qualified for incentive travel (Qualifiers) found such programs motivating or extremely motivating (76%) compared to Non-Qualifiers. Still, a large majority (62%) of those who didn’t earn the reward still found the programs to be motivational.
- Both Qualifiers and Non-Qualifiers (67%) reported their level of motivation increased whether a new program offered the same or different destination, but motivation spiked by changing the destination annually.
- Participants (71%) believed that the incentive travel reward provided unique experiences that they would not be able to do on their own
“With today’s global workforce, it is imperative that companies and incentive planners gain a deeper understanding of how to design programs that will motivate all participants and deliver business results,” says Tina Weede, SITE Foundation Vice President for Research and Education and President of USMotivation