Ray-Ban Joins Brand Media Coalition to Tell Its Story
Ray-Ban is the latest leading brand to join the Brand Media Coalition (BMC), a growing community of brands, gift cards and master fulfillment companies committed to the professional use of brands as a medium for promotional products, business and event gifting, as well as rewards, recognition and loyalty companies.
The Brand Media Coalition publishes the Brand Media Guide, which is the first-ever directory of brands, gift cards and master fulfillment companies that provides information on brand personality, customer persona, and customization and personalization capabilities to maximize the reward experience. Click here to see Ray-Ban’s Brand Profile, which is sponsored by Links Unlimited, another member of the Brand Media Coalition.
According to Bruce Bolger, Founder of the Enterprise Engagement Alliance that runs the Brand Media Coalition, “One of the unforeseen conclusions from two decades of research on rewards and recognition is that brands are actually a media that tell a story of their own, not much different from any other media, and that the brand a company selects for an imprinted product or gift, incentive, reward or recognition program is as important as the reward itself. This requires a level of expertise that companies can’t get from any supplier.”
The Brand Media Guide provides complete information for professionals seeking to carefully curate promotional product, business and event gifting, incentive, recognition and reward programs that maximize the reward experience.
Contact:
Sherry Barry
Marketing Communications Manager
Links Unlimited
(513) 252-0036
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Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
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For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
