Perks Programs Offer Benefits to Corporations, Brands, and Incentive Resellers

The highly competitive employee perks business provides value for America’s workers, brands, and even incentive and recognition industry solution providers. Don't American workers deserve to have their own PX (Private Exchange) opportunites to get a break from the world's great brands?

By Bruce Bolger 

 

According to an article in Corporateoffers.com, there are at least 10 leading employee discount solution providers, and the article doesn’t include the new Kart program from CarltonOne Engagement. See RRN: CarltonOne Launches Kart Employee Benefit Platform. For some reason detached from the incentive and recognition marketplace--almost none of these services are offered by incentive, recognition, or loyalty companies--this huge market provides an opportunity for brands, master fulfillment companies, and solution providers.

 

Under these programs, employees in participating companies are offered discounts on almost anything, including name brands and travel, through a gated website, ensuring that the offers are seen only by authorized employees. This enables brands to participate without undermining their retail or business-to-business pricing strategies. These benefits programs offer brands ideal marketing exposure as well as a direct-to-consumer sales channel that is good for their brand equity and good for America workers. 

 

According to the report in Corporate Offers, the major players in the space are:

The article provides details and contact information on each company. 

 

For More Information 

Bruce Bolger

Founder, Enterprise Engagement Alliance

914-591-7600, ext. 230

Bolger@TheICEE.org

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• Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
• The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
• The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
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• The RRN information portal and Brand Media Coalition marketplace address the use of brands for gifting, incentives, recognition, and promotions. The BMC information library provides information and research resources.

• Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists. A quick guide for CEOs.
• Enterprise Engagement: The Roadmap 5th Edition implementation guide. A comprehensive textbook for practitioners, academics, and students.

• Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
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