Blackhawk Focuses on Becoming Full-Service Engagement Solutions Provider
An excerpt from our interview with Blackhawk Network President Talbott Roche:
Q: Why did Blackhawk use the term “engagement” in the name of its newest business unit?
A: Our new business unit is named after the engagement solutions we provide, including employee rewards, consumer promotions and recognition, and indirect sales channel management programs. Blackhawk as a full service provider of engagement solutions, from program design to implementation.
