The Incentive Gift Card Coalition (IGCC) name and new logo were unveiled to IGCC members at the Incentive Marketing Association summit in July followed by a public announcement. The group elected Hollis Thornton, Senior Manager, Partner Development, Blackhawk Network as board president and announced its new officers. Click here for details.
“We’ve been a ‘council’ for over 20 years, and the word felt too far removed from the collaborative environment we all experience,” explains Benita Johnson, CPIM, Home Chef, IGCC immediate past president, says in a statement. “Our networking is outstanding. It’s more than sharing expertise and best practices. It’s about comradery and compassion. We know we are all in this together.”
Thornton, who was also involved in the redesign project, took over the board leadership position as the new name and logo were being announced. “I am excited about this new name and look. Our new logo conveys forward momentum and the individual shapes working together to form the logo emphasize the support and connection we all have with IGCC,” Thornton says, in the announcement. She adds, “There’s a lot going on in the industry and with IGCC, we want to clearly convey that energy and connection to our members and to the industry.”
Thornton has been involved in the incentive industry for over 20 years, striving to exceed expectations of both clients and colleagues, according to the IGCC announcement. “Her passion for integrated marketing and client satisfaction has led sales, operations, and account management teams in the payments industry to soaring heights. Thornton’s new role as IGCC’s board president will allow her to use her strategic planning and problem-solving skills to market gift cards as the perfect customer gift or employee incentive.”
She explains “As president, I hope to continue the good work of the past board by providing relevant educational content and networking opportunities to our members. Our goal should be to educate - to help members improve personally and professionally and move their businesses forward.”
The IGCC also elected Armineh Sarkissian, Dine Brands Global (Applebee’s and IHOP), executive vice president; Anne Jetter, SB Collectiv (Stoner Bunting) and Kelly Kenney Sanker, Hotels.com, membership co-directors; Gabriel Resendez, Darden Restaurants, Inc., education co-director with Christine Mitchell, Panera Bread, education co-director. Benita Johnson, CPIM, Home Chef, serves as past president.
The board includes: Matt Davies, Powerhouse Brands Consulting; Ly Dorn, Loop Commerce (GiftNow); Elizabeth Forsberg, Best Buy; Steven Kane, Stored Value Solutions SVS; Matt Kerper, Telos Gifting; Amanda Nipper, Inspire Brands; and Kelly Trudgen, Fandango will serve as directors.
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Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement
A complete learning, certification, and information program and a course syllabus for educators.
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
Communities: The Enterprise Engagement Alliance and Advocate and the Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level.
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification.
The EEA offers a complimentary course syllabus for educators.
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people. (123 pages, $15.99)
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.)
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
• The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
• C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement.
• Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
• Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy.
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices.
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.