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New Branding, Officers, and Board for IMA Gift Card Group

Hollis ThorntonThe Incentive Gift Card Coalition is the new name for this Incentive Marketing Strategic Industry group, formerly known as the Incentive Gift Card Council. The group’s new president and board also were announced.

The Incentive Gift Card Coalition (IGCC) name and new logo were unveiled to IGCC members at the Incentive Marketing Association summit in July followed by a public announcement. The group elected Hollis Thornton, Senior Manager, Partner Development, Blackhawk Network as board president and announced its new officers. Click here for details.

“We’ve been a ‘council’ for over 20 years, and the word felt too far removed from the collaborative environment we all IGCC Logo experience,” explains Benita Johnson, CPIM, Home Chef, IGCC immediate past president, says in a statement. “Our networking is outstanding. It’s more than sharing expertise and best practices. It’s about comradery and compassion. We know we are all in this together.” 

Thornton, who was also involved in the redesign project, took over the board leadership position as the new name and logo were being announced. “I am excited about this new name and look. Our new logo conveys forward momentum and the individual shapes working together to form the logo emphasize the support and connection we all have with IGCC,” Thornton says, in the announcement. She adds, “There’s a lot going on in the industry and with IGCC, we want to clearly convey that energy and connection to our members and to the industry.”

Thornton has been involved in the incentive industry for over 20 years, striving to exceed expectations of both clients and colleagues, according to the IGCC announcement. “Her passion for integrated marketing and client satisfaction has led sales, operations, and account management teams in the payments industry to soaring heights. Thornton’s new role as IGCC’s board president will allow her to use her strategic planning and problem-solving skills to market gift cards as the perfect customer gift or employee incentive.”

She explains “As president, I hope to continue the good work of the past board by providing relevant educational content and networking opportunities to our members. Our goal should be to educate - to help members improve personally and professionally and move their businesses forward.”

The IGCC also elected Armineh Sarkissian, Dine Brands Global (Applebee’s and IHOP), executive vice president; Anne Jetter, SB Collectiv (Stoner Bunting) and  Kelly Kenney Sanker, Hotels.com, membership co-directors; Gabriel ResendezDarden Restaurants, Inc., education co-director with Christine Mitchell, Panera Bread, education co-director. Benita Johnson, CPIM, Home Chef, serves as past president.

The board includes: Matt Davies, Powerhouse Brands Consulting; Ly Dorn, Loop Commerce (GiftNow); Elizabeth Forsberg, Best Buy; Steven Kane, Stored Value Solutions SVS; Matt Kerper, Telos Gifting; Amanda Nipper, Inspire Brands; and Kelly Trudgen, Fandango will serve as directors.

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