National Gift Card Makes Major Investment in Personalization Equipment

National Gift Card Corp. (NGC) recently purchased two new gift card fulfillment machines from Kern International Inc. that will enable it to better personalize the card experience in mass volume. One of the new machines, the K-91CS, will help increase NGC’s capacity, scalability and accuracy for physical gift card fulfillment to the highest levels. The second acquisition is the Kern K91 system, which tracks each gift card and matches it to a customized carrier. The carrier is a letter which contains the end user’s address, program branding, custom messaging, and other pertinent information that allows for custom physical gift card fulfillment. The K91 then inserts the carrier into an envelope, seals the mailer, and stacks the mailers to maximize speed and accuracy of the card delivery to the end customer. NGC already operates two Kern K-91 machines in-house. The addition of another K-91 and the new K-91CS will exponentially increase NGC’s throughput and accuracy. “With all our gift card machines running, National Gift Card will be able to fulfill gift cards on customized reward carriers at a capacity and accuracy level that’s best in class in the B2B gift card industry,” says NGC Senior Vice President of Operations Bill St. Clair. For more information, go to www.ngc-group.com