Nancy Alderman, CPIM, Associate Director, TSYS Loyalty & Prepaid, has been elected to serve as the President of the Incentive Travel Council (ITC) of the Incentive Marketing Association for the third year. Alderman has been involved in the travel industry for over 30 years, developing and implementing numerous consumer and commercial loyalty rewards programs for TSYS Loyalty. She has also served on the IMA Board and has served on several IMA committees.
“I am extremely honored and privileged to continue to serve as president of the ITC. We have weathered a storm, and although it is not smooth sailing ahead, there are blue skies on the horizon. It will take much support of the new ITC board members as well as collaboration across our IMA SIGs (Strategic Industry Groups) and industry partners to bring us to those calming waters. I predict incentive travel will be stronger than ever in 2022 and we will be ‘creating those moments that matter, and memories that last a lifetime,’" Alderman says in an IMA announcement.
The ITC also elected William Smith, Incentivations, Vice President; Lorraine Tillie, Travel and Leisure, Treasurer; and Greg Trzaska, Breakaway Card Services, Inc., Secretary. Tracy Ng, Program Manager, Delta Gift Cards, continues as Director.
The Incentive Travel Council focuses on helping organizations better understand how they can continue to expand their business performance through reward and recognition travel. The main objectives are to explore, promote, and educate on how reward and recognition travel initiatives can be effectively used to benefit business performance, strategies to improve or establish programs based on needs and objectives and industry activism in order to voice opinion on how legal and industry regulatory issues influence the performance of travel incentives.”
Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement
A complete learning, certification, and information program and a course syllabus for educators.
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
Communities: The Enterprise Engagement Alliance and Advocate and the Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level.
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification.
The EEA offers a complimentary course syllabus for educators.
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people. (123 pages, $15.99)
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.)
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
• The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
• C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement.
• Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
• Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy.
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices.
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.