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More M&A Activity: Edenred Buys GOIntegro; PRA Sold to Private Equity Firm

EdenredThe merger and acquisition activity predicted by RRN continues apace, including in the global market.

Edenred Acquisition of GoIntegro
PRA Sale to EagleTree Capital
Edenred extends its employee engagement offering in Latin America with the acquisition of GOintegro. It announced the signing of an agreement to acquire 75% of the share capital of GOintegro, a Latin American provider of a SaaS employee engagement platform. Here in the US, PRA event management company has been acquired by EagleTree Capital from CI Capital

Edenred Acquisition of GoIntegro

According to a company statement, “the acquisition of GOintegro illustrates Edenred’s ambition to be the everyday platform for people at work, notably by extending the scope of its portfolio. Through the integration of GOintegro’s modular employee engagement platform, Edenred broadens its offering and strengthens its lead in the Latin America's employee benefits market.”
Founded in 2002, GOintegro provides a broad range of engagement solutions designed to help companies enhance their organizational culture and be an employer of choice in attracting and retaining talent. The company says it “combines superior technological innovation with HR (human resources) expertise to increase employee engagement at work through services such as savings and discounts, reward and recognition programs, wellbeing content or internal communication and pulse surveys. GOintegro provides these solutions through a unique multi-module platform available in seven Latin American countries. GOintegro’s 130 employees serve more than 1.2 million users and 500 clients, including large companies such as Bayer, General Electric, HP and PepsiCo.”
Edenred says that “As a worldwide leader in employee benefits, it has successfully extended its portfolio into non-meal and food benefits over the years. The group has notably developed a leading offering in employee savings and benefits management platforms in 12 countries, including flagship solutions such as ProwebCE in France, Ekivita in Belgium, and Easywelfare in Italy. The acquisition of GOintegro marks a new step forward in the rollout of Edenred’s Beyond 22-25 strategy, as it helps the group accelerate the expansion of its employee benefits offering in Latin America’s rewards and recognition and wellbeing markets.”
The transaction is subject to the approval of the Brazilian competition authority and is expected to close by June 2023.

PRA Sale to EagleTree Capital

PRA, a leader in the MICE (meetings, incentives, conference and exhibitions) industry, has been acquired by EagleTree Capital on behalf of its private equity fund EagleTree Partners V, from CI Capital Partners, a New York-based private equity firm that invested in PRA in 2017. The PRA management team will continue to lead the company. Terms of the transaction were not disclosed.
PRA “coordinates complex business events and programs on behalf of corporate clients across a variety of industries. PRA works closely with its clients, which include many Fortune 100 companies, to ensure their business events are successful and have lasting impact. EagleTree’s acquisition will drive further investment in the company’s market-leading offerings, enhancing the ability of PRA to support its blue-chip client base with its best-in-class services, including event design/strategy, digital engagement, content creation, production, vendor management, logistics/tran.

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