More Brands Join the Media Coalition to Tell Their Stories
Maui Jim, Ray-Ban, Certif-A-Gift, Waft, Links Unlimited, 1-800-FLOWERS are the latest brands and master fulfillment companies to recognize the power of brands as a media in business, event, and imprinted gifting, as well as rewards, recognition, loyalty and promotions.
Review the new Maui Jim Brand Media Profile on the RRN Brand Media Guide and readers will discover an entirely new way of looking at brands for business, event, imprinted gifts, rewards and recognition. The Brand Media Guide helps solution providers and their clients maximize the story-telling and emotional impact of their gifting, rewards, recognition, and loyalty programs through the selective use of brands. Says Brett Hatch, Maui Jim Vice President of Corporate Sales, “We are pleased to be part of the Brand Media Coalition, because we believe Maui Jim is more than a gift, it’s an experience applicable to everyone. When an organization understands our brand, they are put at ease knowing they are working directly with the source that is a veteran in the gifting industry.”
Waft joins other innovative new retailers entering the corporate marketplace with a Brand Media Profile that tells its unique story as the first fragrance line that enables people to create their own individual fragrances and package based on their tastes, mood, or organization’s brand. According to Kent Ertugrul, Waft co-founder, “Waft is more than a brand, it’s an experience. As we are introducing a new brand into the corporate arena with a story to tell, we were delighted to discover there’s a Brand Media Guide designed specifically for brands like ours to help other brands tell their stories through effective promotional and gifting programs.”
Certif-A-Gift® posted its new Brand Media profile to show how it can provide a full range of brand support services for its promotional products and other channel partner clients, including a registration-based support platform for approved distributors and other channel partners. Explains Andy Tobutt, President, “Our commitment to the importance of brands and the reward and gift experience is one of the main reasons we have joined the Brand Media Coalition,” Tobutt says. “We believe that there is a big opportunity to educate our distributor marketplace on the power of brands to not only reward, recognize, or to express appreciation, but to make an emotional connection.”
According to Scott Kooken, President of Links Unlimited, which also sponsors a Brand Media profile for its company as well as the Ray-Ban Brand Media Profile, “Brands are the essence of what we do at Links Unlimited. We pride ourselves not only on working with the world’s best brands but to ensure that they are used in the best way possible to help other companies tell their stories. We want our industry partners to know that they can come to us for the advice they need to select the right brands for their clients’ needs.”
Also joining the Brand Media Coalition is the 1-800-FLOWERS family of flowers and food gifting. Says National Sales Manager Earl Hurd, “The 1-800-FLOWERS family of brands can tell a personal story no matter what the occasion and demographic of the audience. We fully support programs like the Brand Media Coalition that help educate the marketplace on the story of our brands and how we can help other companies tell their stories.” The 1-800-FLOWERS Brand Media Profile goes live shortly, with many more to be announced.
For More Information
Contact Bruce Bolger
Brand Media Coalition
914-591-7600, ext. 230
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