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Marc Matthews, Pulse Experiential Travel: It's Time to Focus on ROI

While the pandemic has all but postponed the group incentive travel business to the second half of 2021 at the earliest, the shift has created significant opportunities for Pulse Experiential Travel, a leader in individual travel experience and getaway certificate programs. Despite that growth, founder and CEO Matthews believes it’s more important than ever to focus on program ROI.

Unlike most travel suppliers, Pulse Experiential Travel has experienced brisk business, as many companies have transferred group trips to the company’s individual travel packages that enable recipients to pick options for up to three or more years from now. To Marc Matthews, the company’s founder, it’s no time to rest on laurels. He says he’s focused on helping his clients achieve a clear return-on-investment from his company’s offerings and to maximize the reward experience. 
Matthews recently received a Spirit Award from the Incentive Marketing Association for his commitment to expanding the field. 
“Two of the biggest opportunities for organizations are to motivate that middle 60% of people who often get overlooked by offering them very clear options that help inspire them, and to provide a more clear bottom line benefit to the organization for their programs.” To that end, his company has developed a set of templated plateau programs that enable companies to establish tiers based on the level of performance as well as establish a clear return-on-investment measure. 
“In the current climate, we believe it’s critical to have ROI measures,” Matthews asserts. “At the same time, it has to be simple. With this program, all companies must do is establish the value of the desired goal or behavior and then establish awards that would be desirable for those tiers of accomplishment. Each time someone achieves that award, the company automatically knows the bottom-line ROI benefit.” 
The web site offers easily customizable program templates for different types of industries to give clients ideas of simple ways to keep people feeling excited about the prospects of goal achievement, he says. 
“Of course, it’s important for the the company to address the issues related to communications, assessment, coaching, effective measurement setting, etc., that go into effective program implementation. Today’s methodologies and technologies are making that easier and easier.” Matthews says his company is looking at more ways to help companies profit from technologies to make direct connections with key stakeholders that incorporate his award platform.
The other focus for Matthews is the reward experience. In addition to the company’s events and experiential offerings around the world, it has created a unique combination of carefully selected merchandise options for the home that can be combined with travel certificates. The company is also working on adding online book for hotels, cruises and airlines in the coming year in anticipation of a recovery in travel as 2021 progresses, Matthews adds. 

Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement 

A complete learning, certification, and information program and a course syllabus for educators.
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
A CEO's Guide to Engagement Across the Enterprise cover
The EEA offers a complimentary course syllabus for educators.
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
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