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MSG Brings Facemasks to Market Through Brand Media Coalition

Facemasks are likely to emerge as a hot category for months or years to come until a vaccine is found for distributors and master fulfillment companies.
Anticipating the need for FDA-approved facemasks for broad business and consumer use, The Marketing & Sales Group, Inc. (York, PA) has begun importing facemasks for the promotional distributor market.  The masks are for consumers and employees to wear in public to reduce the spread of the Corona virus. 
The company is offering a discount to members of the Brand Media Coalition off pre-Covid pricing, according to Guy Achtzehn, President of MSG, an incentive representative and distribution company in York, PA., and Director of Brand Outreach for the Brand Media Coalition. Prices, he says, are well below $1 apiece for the three-ply 25/25/25 facemasks, based on quantity. The minimum starts at 100 pieces. 
He explains, “We see a lot of people trying to capitalize on the situation by charging exorbitant prices ($1.50 to $3.95 each.) Our goal is to focus on the market for industry brands, consumers and employees with quality facemasks at normal prices sourced from established facemask manufacturers rather than from ad hoc shops retooling to take advantage of a short-term opportunity. We believe many distributors and other Brand Media Coalition industry members need these products for their own employees as well.” 
Achtzehn believes distributors are in a unique position to bring solutions like these to clients, because facemasks will continue to be used by employees and even customers. “Until there is a vaccine or proven treatment, facemasks will probably be required in many public and workplaces for a year or more. We are focusing on consumer and workplace masks to prevent the spread of the disease, because we don’t want to be in the market of diverting any essential higher-grade facemasks from healthcare workers until their needs are satisfied.”
Facemasks could become an important category, Achtzehn says, “because facemasks will not only be necessary in many cases but are a way of telling people that you care about those around you. Companies in our industry should reach out directly if masks are needed for employees. These companies will get priority because after all without them manufacturing, selling and shipping their products, we may as well all stay home.”
For More Information
Guy Achtzehn
Tel. 717-846-4045
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Brand Media and Enterprise Engagement 

A complete learning, certification, and information program and a course syllabus for educators.
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
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The EEA offers a complimentary course syllabus for educators.
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
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For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.

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