Leading NYC Area Distributor Pivots to Brands and Engagement

Recognizing the opportunities for the power of brand names in marketing and one-to-one digital engagement, a 20-year-old regional leader in promotional products pivots its current business to focus on brand and product selection. Corporate Values rebrands its traditional business to focus on brand media and creates a new division to serve the rapidly growing marketplace for measurable engagement solutions and technology platforms for small to mid-size companies.

 

Corporate Values, a leading promotional distributor in the New York City region, has recently revamped its promotional web site at Corporatevalues.com to tap the market for the selective use of products and brands in all areas of marketing, human resources and fund-raising, and has launched a separate web site at CVengagement.com to tap the fast-growing market for engagement technologies and solutions with the support of the Engagement Agency platform of the Enterprise Engagement Alliance. 

 

“The Covid-19 crisis has only accelerated trends that we were already beginning to see in the marketplace related to the use of promotional products and the increasing focus on new ways to build relationships with employees, distribution partners, donors and other stakeholders,” explains Woody Kaye, CEO, Corporate Values. “Companies were already getting concerned about the sustainability of indiscriminate giveaways, much of the business was becoming commoditized by the Internet and the Chinese manufacturers, and the shift to virtual events will only heighten the focus on using more targeted creative gifting tied to organizational objectives. We provide a level of support that’s impossible to get online.” 

 

Since the pandemic, Kaye says, “our clients have used brands such as Nike, Windbrella, Gear for Sports and Jansport, among others, for the purpose of gaining increased exposure as a result of the higher quality and retail brand awareness.”

 

The new CorporateValues.com site now focuses on all the ways the company uses its 20-years of experience in the selection and design of products and brands for any type of internal or external promotional use. “We deliberately dropped the catalog from the new site to focus on our solutions, because clients turn to us to get expert advice for creative ideas, selection, sourcing, customization, and fulfillment and do not need to see a catalog on our web site.” While the large market for live-events-related promotional products has been decimated by the pandemic, he sees new opportunities in virtual event gifting, surprise and delight gifting, sales door-openers and other ways to contend with the fact that many customers and prospects have become harder to reach than ever before.

 

The CorporateValues.com web site promotes the company’s longstanding support for the selective use of brands as a medium in any type of internal or external business, event, promotional, reward program or corporate amenities—such as carefully selected office products for employees or distribution partners working from home. “We have actively promoted the selective use of brands for years, because the right brand name ensures that people use and value the gift.” 

 

To tap the engagement marketplace, Kaye opted to create a separate web site at CVEngagement.com to focus specifically on helping organizations use proper program design and engagement technology to build one-to-one relationships. The company has become part of the Engagement Agency family of solution providers to bring the latest ROI-based program design, technology, and other engagement solutions to the large market of small to mid-size companies in search of more effective ways to build relationships via digital platforms.

 

“As our name suggests, Corporate Values has always focused on helping clients fulfill their mission, so it’s only natural for us to diversify to help organizations find the right products and brands, programs, digital, engagement platform, and other support solutions with a measurable return-on-investment,” explains Kaye. “We have affiliated ourselves with the Engagement Agency program to take advantage of the unparalleled expertise of the people who are considered among the founders of an enterprise approach to engagement, and to draw upon their expertise to help our clients find the right, measurable solutions. Our business model has always been based on finding the right solution for each client, so access to a broad base of options based on their needs is critical.” 

 

For More Information

Woody Kaye, CEO

Corporate Values

Tel. 516-626-7400

Woody@CorporateValues.com