Jeffrey Ross, CA Short CEO, Dies at 55
The nearly 30-year veteran of the recognition field who served as C.A. Short CEO for nearly 12 years passed away Oct. 23, 2022, after a short illness. He was one of the first in the recognition field to push into the broader area of employee engagement technology, safety, and other performance practices.Jeffrey Alan Ross, 55, who lived in Cramerton, NC, passed away after a short illness. He spent almost his entire career at North Carolina-based C.A. Short, a firm well known in the recognition field.
During his tenure, the company expanded beyond traditional recognition into employee engagement as he expressed in this Fox Business Show in 2015 (the video is no longer online). Under his tenure, the company developed and launched its People Are Everything employee engagement platform, and in 2017, he oversaw the Acquisition of Eagle Recognition, an Atlanta-based recognition firm.
After graduating Ohio State with a degree in finance and earning his CPA designation, he started his first job at Hausser and Taylor, LLC, an accounting firm. Three years later, he went to work for the C.A. Short Company as controller, eventually earning the titles Chief Executive Officer and Chief Financial Officer.
Ross and his wife Melodi recently celebrated their 23rd wedding anniversary. Ross was a big sports fan and avid follower of Ohio State Buckeyes, Cleveland Indians, and the Cleveland Browns.
An Ohio service at The Chapel in Green was held this past weekend, following one shortly after his death in suburban Charlotte NC. The family requests those who wish to make donations in Ross’ memory to support a favorite cause of his: the Carolina Metro Reds c/o Morris Madden, 3303 Valerie Dr., Charlotte, NC 28216 or via metroreds.com.
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Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement
A complete learning, certification, and information program and a course syllabus for educators.
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
Communities: The Enterprise Engagement Alliance and Advocate and the Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level.
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification.
The EEA offers a complimentary course syllabus for educators.
In Print:
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people. (123 pages, $15.99)
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.)
Online:
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
Services:
• The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
• C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement.
• Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
• Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy.
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices.
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
