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Industry Veterans Launch Paragon Performance Group

Former USMotivation exec Tina Weede has launched what she calls a full service performance improvement and culture engineering agency, Paragon Performance Group. In addition to Weede, who is the company's President and CEO, the Atlanta-based firm offers clients the experience of its other founders: COO Jennifer Fowler and Chief Development Officer Barbara Nindos. The three women reportedly have more than 80 years of combined experience in leadership, HR, operations, research and analysis. As a woman-owned, full-service agency, the company says it provides research and analysis, culture engineering, engagement and communication platforms, incentive travel, white glove concierge travel, meetings and events, awards, recognition and wellness programs, and creative communication strategies and campaigns. 
“Years ago, at our former company, we saw the need to shift from providing incentive, rewards and recognition fulfillment services to providing insight, strategies and solutions tied to nurturing purpose and trust,” says Weede. “We reviewed all of the many research initiatives and studies to learn as much as possible about the workplace of the future, our generational mix, the brain sciences and how emotions drive everything that we do, and we believe we’ve gained a clearer understanding of how all of this affects communities, relationships and profitability. Based on this framework, we’ve developed a formal Peerless Research and Analysis process and related tools to help companies understand the optimal expectations of their associates and customers through a soon-to-be automated process of collecting emotional and cognitive data that provides actionable, straightforward insights for improving the performance of companies. We help clients design a strategy to leverage best practices and best-in-class solutions to drive, reward and recognize change all in alignment with core values and driving the company mission, which is all part of our culture engineering process.”
“We don’t look at impacting a company or culture by solely coming in and trying to inspire behavior through rewards and recognition tools, surveys, white papers and metrics,” Weede continues. “These tools are extremely valuable and part of the process if used correctly, but it’s really more about believing in our mission – that every day we get to enhance the quality of people’s lives through building trust with a purpose and sharing with others what we’ve learned along the way.”

Tina Gunn Weede
Paragon Performance Group
(404) 551 - 5190 
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