IRF Study: Individual Preferred Over Group Travel in Post Pandemic World

A survey of incentive travel participants finds that 84% say that individual travel awards are very or extremely motivating, with the 82% saying the same about group travel. Only 2% reported no motivational value in group or individual travel.

 

A survey of incentive travel participants finds some “fairly large shifts in the type of incentive trips participants want coming out of the pandemic.” 

 

According to the study, nearly two-thirds have increased their interest in:

• An incentive trip where one stays in a private unit that is part of a larger resort.

• An incentive travel experience that closely follows COVID protocols.

• An individual travel experience where one stays in a private vacation residence with only a spouse or significant other.

• An incentive trip to the mountains or other remote areas.

• An incentive trip to a luxury hotel.

 

Half the participants have decreased their interest in:

• An incentive trip involving a cruise ship.

• An incentive travel experience involving mingling with large groups of people.

 

The study finds that “participants want less interaction with participants outside their immediate traveling party, more open spaces, and more private residences. There is still reluctance to cruise, although cruise ships currently seem the best way to access popular destinations such as Alaska and Western Europe. Finally, there is a heightened interest in maintaining COVID protocols. While people are optimistic, there is still a sense of uneasiness coming out of the pandemic.” 
 

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