What's Hot, How-to

IRF Names 2024 Executive Committee

2024 IRF Executive CommitteeThe Incentive Research Foundation announces the 2024 IRF Executive Committee and the IRF Board of Trustees.
“The Incentive Research Foundation (IRF) is proud to provide essential research and education to the professionals who champion and operate incentive and recognition programs, the suppliers who make those programs come to life, and the industry committed to motivating employees and channel partners across industries and around the world,” says Susan Adams, incoming Chair of the 2024 IRF Board of Trustees. “The IRF Board of Trustees is comprised of experienced, visionary leaders who maintain focus on advancing the industry and driving results.”
Representing a cross section of the incentives, rewards, and recognition industry, the Incentive Research Foundation Board of Trustees leads the foundation in meeting its mission of conducting research and providing education highlighting the power of incentive and motivational programs, according to the announcement.
Members of the 2024 IRF Executive Committee are:
  • Chair: Susan Adams, Vice President, Engagement Strategy & Corporate Services, Next Level Performance
  • Chair Elect: Morgan Crain, Senior Program Manager, Reward and Recognition, Rubrik
  • Treasurer & Secretary: Chris Johnson, Director – Global Travel, Enterprise Events, and Sports Partnerships, Land O’Lakes
  • Member at Large: Kelsey Nicol, Director of Business Development, North America, Mutika, an Experience Management Company
  • Immediate Past Chair: Mark Alt, Vice President, Maritz 
The following individuals are continuing their terms on the IRF Board of Trustees:
  • Cosimo Bruzzese, Vice President of Business Development, Global Sales, PRA
  • Min Choi, Executive Vice President & Chief Marketing Officer, Germania Insurance
  • Karen Devine, CEO & Founder, 3D Cruise Partners
  • Rudy Garza, Vice President of Operations, Brightspot Incentives & Events
  • David Gould, Managing Director, Europe, 360 Insights
  • Sarah Haines, Senior Vice President Event Management, ITA Group
  • Rutger Hoorn, Vice President, Global Sales & Strategic Partnerships, Ovation Global DMC
  • Patricia Kerr, AVP, Meeting & Event Management, Nationwide
  • Jennifer O’Mara, Account Director, Four Seasons Hotels and Resorts
  • Lynn Randall, Randall Insights
  • Amy Rippelmeyer, Global Luxury Account Executive, Marriott International Luxury Brands
  • Richelle (Taylor) Suver, Chief Revenue Officer, One10
Bich-Lien Kaldahl will continue to serve as Airline Advisor.
“The IRF Board of Trustees continues to do excellent work to achieve our Vision 2025,” says Stephanie Harris, IRF President. “I’d like to thank outgoing trustee Chris Ruane for his service and insight, and I look forward to working with our continuing trustees to deliver research and education that helps advance the incentives industry.”

Profit From the “S” of Environmental, Social, Governance (ESG)Enterprise Engagement for CEOs  

Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students  and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
1. Professional Education on Stakeholder Management and Total Rewards
  • Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources.
  • The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring seven members-only training videos that provide preparation for certification in Enterprise Engagement.
  • EEA books: Paid EEA participants receive Enterprise Engagement for CEOsThe Little Blue Book for People-Enterprise Engagement: The RoadmapCentric Capitalistsa quick implementation guide for CEOs;  Enterprise Engagement: The Roadmap 5th Edition implementation guidea comprehensive textbook for practitioners, academics, and studentsplus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture. 
2. Media 3. Fully Integrated Business Development for Engagement and Total Rewards
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
4. Advisory Services for Organizations
Stakeholder Management Business Plans Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:  
Earn Big $ In EEA Referral Program
Brand Media Resources
EME Gold
Brand Resources
  • Pulse Experiential Travel
  • Amazon
  • 1-800-flowers
  • Bulova
  • Mont Blanc
  • Partners for Incentives
  • Ray Ban
  • Oakley
  • GoPro
  • Yeti