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IMA, IMRA and ASI Join Forces on Product Sourcing, Education and Exhibits

The Advertising Specialty Institute (ASI) has joined forces with RepLink to feature more corporate gifts and incentives in ESP, ASI’s promotional products industry supply and marketing management platform. The high-end gifts are used to recognize and reward employees and customers in employee safety, sales incentives, customer loyalty and wellness campaigns. RepLink is a leading product sourcing service for brands in the incentive, rewards, and recognition field featuring about 60,000 products representing over 1,800 brands. 
“Many of us who sell well-known brand merchandise have been working with ASI distributors for years,” says Spencer Toomey, IMA president. “This new relationship between ASI and RepLink will allow us to reach a broader audience and make it easier for the distributors that we are already working with to see our new styles and promotions and stay current with our regular merchandise,” 
Says Timothy M. Andrews, ASI President and CEO: “As a dedicated and innovative industry leader, ASI is doing everything it can to help distributors build their business by offering a full slate of opportunities to tap into the fast-growing corporate gifts and incentive industry. Adding these high-end products to ESP is a huge first step in a multi-pronged effort to expand and grow the promotional products industry by introducing it to a lucrative new market.” 
ASI also partnered with the Incentive Marketing Association (IMA) and the Incentive Manufacturers and Representative Alliance (IMRA), a Strategic Industry Group of the IMA, to present incentive and corporate gift opportunities to exhibitors and attendees at the Chicago ASI Show, July 12-14. The event featured a new Corporate Gifts & Incentives Pavilion sponsored by IMA/IMRA, as well as an education track on July 12, “Incentive Opportunities to Diversify Your Business and Grow Your Bottom Line” and “How to Build Your Business with Incentive and Corporate Gift Programs.”
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