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Hinda Joins EEA Coalition to Promote the Brand Experience

The original sponsor of the Enterprise Engagement Alliance’s 'Art & Science of Engaging Rewards' joins with other industry leaders to promote the power of brands for corporate and imprinted gifts and promotions, as well as rewards and recognition. 
Hinda Incentives, one of the nation’s leading master fulfillment companies, has joined the Brand Experience Coalition of brands, master fulfillment companies, and travel and gift card firms formed to promote greater use of brand-name products, gift cards and experiences in promotional products and business gifts, as well as rewards and recognition. 
The Brand Experience Coalition was founded by The Certif-A-Gift® Company, a leader in supplying brands to the promotional products marketplace; Harco Incentives, one of top five master fulfillment companies in the U.S.; Pulse Experiential Travel, the leading provider of experiential travel gift cards; and Bulova Corporate Sales, an industry leader in timepieces, as well as recent member Links Unlimited, another of the nation’s leading master fulfillment companies. The coalition is managed by the Enterprise Engagement Alliance at TheEEA.org, a provider of education and certification in all areas of the emerging field of Enterprise Engagement (see "EEA and RRN Launch New Brand Experience Coalition").
Says Hinda President Mike: “As the original sponsor of the Enterprise Engagement Alliance’s Art & Science of Engaging Rewards eBook, which has compiled all the research on the impact of non-cash rewards when used in properly designed programs, it makes perfect sense for Hinda to join this coalition of industry leaders to promote the use of brands in all forms of corporate gifting and rewards. The research is clear that brands can serve not only as great rewards, but also as surprise-and-delight and other types of corporate gifting and promotion programs for all kinds of business reasons and occasions, not just holidays. While we are proud to have led the industry in helping to develop extensive learning platforms to support the sale and use of properly designed incentive programs, it’s clear there is more work to be done educating the marketplace on the use of brands to build relationships in business throughout the year to support organizational values and initiatives.”
As part of Hinda’s participation, the company will anchor a new Brand Experience Pavilion at Selling Power magazine’s Sales 3.0 Conference in San Francisco, April 1-2, as well as continue it’s sponsorship of the Art & Science of Engaging Rewards eBook and the first Engaging Rewards Brand Manual highlighting the leading brands in the industry. 
 According to Bruce Bolger, Founder of the Enterprise Engagement Alliance, “Hinda Incentives is one of the first companies in the field to recognize the importance of the brand experience and has actively promoted that concept in its communications and social media. We know that by working together, the leading brands, gift card companies and master fulfillment companies can help address the pressing need for more education specifically focusing on the use of brands for all business purposes, not just incentive programs.”
The objectives of the Brand Experience Coalition are to:
Provide easy-to-use sales tools to the trade and organizational professionals involved with selecting promotional products, business gifts, rewards and recognition outlining the findings and implications of multiple research projects related to best practices.
Develop a Brand Personality Manual to help all the brands and gift cards active in the marketplace tell their stories so that other companies can better determine which brands to offer in their programs. 
Encourage business practices that make it possible for promotional products distributors and master fulfillment companies profit by becoming brand experience specialists. 
Provide an online platform making it easy to find master fulfillment companies able to provide customization and personalization for brands and gift cards. 
Provide an online learning program for practitioners and a Brand Consultant certification on Rewards and Recognition and the Brand Experience on the online learning platform at EEA.tmlu.org.
Provide content for business media and presentations at industry events on the use of brands, including at Engagement World, co-located at Selling Power's Sales 3.0 Conference starting in San Francisco, April 1-2.
Share extensive research on the benefits of using brands in promotional product and gift programs with the trade and end-users.
Create guidelines for the better control of brands in promotional product, gift and reward programs. 
Bruce Bolger
914-591-7600, ext. 230
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Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
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For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
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