What's Hot, How-to

Hinda Joins EEA Coalition to Promote the Brand Experience

The original sponsor of the Enterprise Engagement Alliance’s 'Art & Science of Engaging Rewards' joins with other industry leaders to promote the power of brands for corporate and imprinted gifts and promotions, as well as rewards and recognition. 
 
Hinda Incentives, one of the nation’s leading master fulfillment companies, has joined the Brand Experience Coalition of brands, master fulfillment companies, and travel and gift card firms formed to promote greater use of brand-name products, gift cards and experiences in promotional products and business gifts, as well as rewards and recognition. 
 
The Brand Experience Coalition was founded by The Certif-A-Gift® Company, a leader in supplying brands to the promotional products marketplace; Harco Incentives, one of top five master fulfillment companies in the U.S.; Pulse Experiential Travel, the leading provider of experiential travel gift cards; and Bulova Corporate Sales, an industry leader in timepieces, as well as recent member Links Unlimited, another of the nation’s leading master fulfillment companies. The coalition is managed by the Enterprise Engagement Alliance at TheEEA.org, a provider of education and certification in all areas of the emerging field of Enterprise Engagement (see "EEA and RRN Launch New Brand Experience Coalition").
 
Says Hinda President Mike: “As the original sponsor of the Enterprise Engagement Alliance’s Art & Science of Engaging Rewards eBook, which has compiled all the research on the impact of non-cash rewards when used in properly designed programs, it makes perfect sense for Hinda to join this coalition of industry leaders to promote the use of brands in all forms of corporate gifting and rewards. The research is clear that brands can serve not only as great rewards, but also as surprise-and-delight and other types of corporate gifting and promotion programs for all kinds of business reasons and occasions, not just holidays. While we are proud to have led the industry in helping to develop extensive learning platforms to support the sale and use of properly designed incentive programs, it’s clear there is more work to be done educating the marketplace on the use of brands to build relationships in business throughout the year to support organizational values and initiatives.”
 
As part of Hinda’s participation, the company will anchor a new Brand Experience Pavilion at Selling Power magazine’s Sales 3.0 Conference in San Francisco, April 1-2, as well as continue it’s sponsorship of the Art & Science of Engaging Rewards eBook and the first Engaging Rewards Brand Manual highlighting the leading brands in the industry. 
 
 According to Bruce Bolger, Founder of the Enterprise Engagement Alliance, “Hinda Incentives is one of the first companies in the field to recognize the importance of the brand experience and has actively promoted that concept in its communications and social media. We know that by working together, the leading brands, gift card companies and master fulfillment companies can help address the pressing need for more education specifically focusing on the use of brands for all business purposes, not just incentive programs.”
 
The objectives of the Brand Experience Coalition are to:
Provide easy-to-use sales tools to the trade and organizational professionals involved with selecting promotional products, business gifts, rewards and recognition outlining the findings and implications of multiple research projects related to best practices.
Develop a Brand Personality Manual to help all the brands and gift cards active in the marketplace tell their stories so that other companies can better determine which brands to offer in their programs. 
Encourage business practices that make it possible for promotional products distributors and master fulfillment companies profit by becoming brand experience specialists. 
Provide an online platform making it easy to find master fulfillment companies able to provide customization and personalization for brands and gift cards. 
Provide an online learning program for practitioners and a Brand Consultant certification on Rewards and Recognition and the Brand Experience on the online learning platform at EEA.tmlu.org.
Provide content for business media and presentations at industry events on the use of brands, including at Engagement World, co-located at Selling Power's Sales 3.0 Conference starting in San Francisco, April 1-2.
Share extensive research on the benefits of using brands in promotional product and gift programs with the trade and end-users.
Create guidelines for the better control of brands in promotional product, gift and reward programs. 
 
Contact: 
Bruce Bolger
Bolger@TheEEA.org
914-591-7600, ext. 230
[return to top] 

Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career
 
  • Profit from a new systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
Live Education: Enterprise Engagement in Action Conference at Engagement World, April 3, 2019, in San Francisco, in conjunction with the Selling Power Sales 3.0 Conference. Learn about the economics, framework, and implementation process for an ISO certifiable approach to achieving organizational objectives by strategically fostering the proactive involvement of all stakeholders. Learn more and register now.   

In Print: Enterprise Engagement: The Roadmap 4th Edition, How to Achieve Organizational Results Through People and Quality for ISO 10018 Certification. 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. 
 
Online: The Enterprise Engagement Academy at EEA.tmlu.org, providing the only formal training on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Provides preparation for professionals to support organizations seeking ISO 10018 employer or solution provider certification, as well as elective courses on Trade Show Engagement, Rewards and Recognition, Government, and other topics. 
Plus: 10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards on Coggno.com.
 
Services: The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777. 
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
 
[return to top]   
 
Earn Big $ In EEA Referral Program
Brand Media Resources
EME Gold
Brand Resources
  • Omaha Steaks
  • Instant Pot
  • 1-800-flowers
  • Bulova
  • Links Unlimited

  • Callaway
  • Ray Ban
  • Cuisinart
  • UGG
  • Weber