Harco Incentives Launches Program Design Service for Channel Partners
The new Harco channel partner site at HarcoEEA.tmlu.org will feature access to the Enterprise Engagement Academy’s new Brand Media Specialist certification.
Harco Incentives has created a formal Program Design and Reward Experience practice to help its incentive, recognition, loyalty, promotional and other marketplace partners who can benefit from professional program design and implementation support. The new service will be headed by Ed Hearne, the company’s Director of Client Success.
To provide serious partners with a learning and information partner, Harco Incentives has licensed a customized version of the Enterprise Engagement Alliance Rewards & Recognition Learning Platform to provide free training and resources to Harco’s partner clients. The platform includes a free online learning module and test on the Art and Science of Engaging Rewards, as well dozens of eBooks, links to valuable resources and additional sales support information to be added on a regular basis. Registration is free at HarcoEEA.tmlu.org.
The company’s new Program Design services and information portal include:
• Training and resources for channel partners to use with their own internal teams to ensure best sales and marketing practices, including a free online course on the Art & Science of Engaging Rewards produced by the Enterprise Engagement Academy.
• On-call program and reward experience design from Harco’s design team.
• Customized sales and marketing support services partners can use with their clients.
• Access to multiple technology and reward platform solutions.
• An email newsletter with useful selling and planning tips and links to the latest research.
According to Harco CEO Saro Hartounian, “With all the research now available proving the impact of properly designed programs and the importance of maximizing the reward experience, it’s clear our industry now has to elevate our game in terms of providing advisory services. Based on Ed Hearne’s 17 years of experience in program design, creating this new support service is a logical extension of our commitment to helping our industry partners.”
Harco Incentives is a 34-year-old master distributor and fulfillment company that provides leading brands, customization and personalization, and warehouse run-through experiences to incentive, recognition, loyalty, promotion and marketing agencies on behalf of their end-user clients. “Over the last few years, we are seeing an increased interest in the industry for a focus on effective program design and more creative, experiential reward experiences,” explains Ed Hearne. “While some of our leading clients have no need for program design assistance, they can benefit from our creativity and analytics to craft more high-impact reward experiences. That said, we have other clients from smaller firms that can benefit from our complete range of design and support services to elevate their value to clients.”
Harco created this new service, Hearne explains, because “We have consistently seen that the earlier we’re involved in the program design or reward experience process with our industry partners and their clients, the better the results. Effectively designed programs and reward experiences almost always produce a return-on-investment, whereas poorly designed programs can either be terrible flops or create huge unpleasant budget surprises.”
For More Information:
Ed Hearne
Client Success Director
Harco Incentives
(201) 894-8941, ext. 150
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