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Gifting Company Uses ChatGPT to Power Gift Selections

Mark ManciniA recent article in PPAI Newslink reports on how the promotional products industry is using AI. Here’s an example of a company using it to aid in gift selection.

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Chicago-based distributor Givenly.com has introduced a gift catalog generator powered by what it calls a proprietary AI algorithm, according to this recent report.
 
“End users enter a few details about their desired price point and what occasion they’re buying for. For example, someone could type in ‘back-to-school products under $100’ and the generator will produce a curated selection of gifts. For a truly customized experience, Givenly.com allows users to attach a personalized video greeting, welcome email. or landing page to the selection of gifts.”
 
“I realize AI is going to change the game completely for promo, gifting and every application under the sun,” says Mark Mancini, Founder and CEO of Givenly.com in the article. “We’re fully embracing it and exploring more ways to integrate AI.”
 
Mancini says he plans to “transform Givenly.com’s gift redemption platform into a software-as-a-service (SaaS) for distributors eager to capitalize on corporate gifts and incentives. In fact, he’s even pitched Brand Bot, a white-label solution capable of instantly deploying itself into the current technology stack of most distributors. The AI-based system delivers a scalable product consultation and sales website able to intelligently guide the consumer throughout the buying process,” the article reports.
 
“It will deliver a simple e-commerce layout for the consumer, driven entirely by human-like conversation powered by AI, which is capable of performing discovery, recommending products, facilitating virtual proofs and answering complex questions. Brand Bot can also offer a backend order management tool to communicate order statuses and facilitate any friction points during the fulfillment and post-sale stage.”
 
The platform comes with an “automated marketing tool powered by AI, which is not only branded with a distributor’s logo and colors, but also integrated with social channels and mass emailing systems for continuous promotional outreach and engagement.”

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