Gift-Giving Study Finds Imprinted Items Are Popular Choice
More companies are planning to give gifts to employees and to customers/prospects this holiday season. That’s one of the key findings of ASI’s 2018 Corporate Gift Giving Study, which offers insights into company spending on logoed gifts around the holidays. Notably, this year’s survey found that 42% of employers plan to give gifts to workers, up from 40% in 2017. In addition, more than one-third (37%) of companies anticipate they will provide gifts to prospects and clients, an increase of five percentage points from last year. Especially relevant to the promotional products industry: On average, 73% of gifts companies distribute in 2018 will bear imprinted logos, and nearly half (48%) of all companies planning to give gifts this holiday season said all the items they provide will feature their logo. Other highlights from the study:
• Of the companies planning to provide gifts to employees, a firm majority (75%) expect to include all workers in their gifting.
• On average, companies giving gifts plan to include nearly 90% of all their employees in the altruistic outreach.
• The most popular gifts include gift cards (44%), apparel (39%), food/beverages (25%), drinkware (18%), and desk accessories (18%).
• Overall, 10% of companies said they plan to spend more on holiday business gift-giving in 2018 than in 2017, up from the 8% who planned a year-over-year spending increase last year.
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