GGI Launches Gated Transactional Site for IRR Industry
Click here for links to RRN Preferred Solution Providers.
Luxury Brands, a division of Missouri-based GGI Worldwide, has launched a transactional site for resellers in the incentive, rewards, recognition, and
.png)
The store is available at Ggi.shopbmconline.com and features brands from GGI’s line of the ‘Best Brands Ever.’ Registrants must provide an ASI, PPAI, Brand Media Coalition membership number, and their Linkedin profile to have any orders processed and shipped.
Explains Ree Wysong, GGI Founder and CEO, “Our motto at GGI is ‘make it easy.’ The incentive industry is anything but. As a result, potential buyers haven’t even heard of our industry and buy at retail, because it’s easy. Every sale made at retail is a missed opportunity to educate businesses about the services our industry can provide to enhance the reward experience and program results."
Founded in 1993, GGI says it provides a complete range of high-end brands for the incentive, rewards, and recognition marketplace. This master fulfillment company sells almost exclusively through leading incentive, recognition, event, promotional and other marketing and related companies. See RRN: GGI Bridges Brands and Promotional Products.
The Brand Media Coalition division of the Enterprise Engagement Alliance launched the transactional platform as part of its outreach effort to help educate the business world on the power of brands and to provide a benefit for employees in the IRR (Incentive, Rewards, and Recognition) community and to help the IRR (incentive, rewards, and recognition) industry adapt to the digital age. The platform is available to all brands, master fulfillment companies and gift cards who wish to test gated, transactional sites.
These transactional sites are aimed at the vast majority of companies with sales of over $10 million that are only being reached by 60 or so incentive, recognition, and loyalty companies who are mostly focused on the top US corporations. They are designed to be used by resellers to help make it easier for buyers to make smaller transactions for gifting, sampling, or other ad hoc purposes or to get samples for larger purchasing decisions. The platforms can include gift codes to support ad-hoc gifting programs.
The Brand Media Coalition is dedicated to telling the story of brands in Incentive, Rewards, and Recognition (IRR) and related gifting and amenity programs. Click here to learn about the stories of about 40 leading brands and the master fulfillment companies that support them.
Says Bruce Bolger, Founder of the Brand Media Coalition, "While almost all industries have fully moved into the digital world, many of the players in the IRR business continue to rely on painfully outdated systems to process orders, meaning that it's much easier for many companies to simply buy at retail. In so doing, their corporate customers do not get the benefit of the considerable industry expertise and support services not available at retail."
For Information About GGI
Ree Wysong, Founder
GGI Luxury Brands
636-561-4900
Ree@ggiww.com
For Information About BMC Transactional Storefronts
Bruce Bolger, Founder
Brand Media Coalition
914-591-7600, ext. 230
Bolger@TheEEA.org
Profit From the “S” of Environmental, Social, Governance (ESG)

Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
1. Professional Education on Stakeholder Management and Total Rewards
- Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources.
- The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring seven members-only training videos that provide preparation for certification in Enterprise Engagement.
-
EEA books: Paid EEA participants receive Enterprise Engagement for CEOs: The Little Blue Book for People-
Centric Capitalists, a quick implementation guide for CEOs; Enterprise Engagement: The Roadmap 5th Edition implementation guide; a comprehensive textbook for practitioners, academics, and students, plus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture.
- ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
- RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library.
- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
4. Advisory Services for Organizations
Stakeholder Management Business Plans; Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:
- Association of National Advertisers Brand Engagement 360 Knowledge Center to educate brands and agencies.
- The EEA Engagement widget to promote, track, and measure customers/employee referrals and suggestions that can be connected to any rewards or front-end program management technology.
- The Stakeholder Capitalism free insignia to promote a commitment to better business.
- The BMC Brand Club and transactional storefronts to educate corporate and agency buyers on the IRR market.
- The EME Gold program to educate the top 3% of promotional consultants on selling engagement and rewards services