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EEA Marks 13th Anniversary with a Continued Focus on Action to Advance the "S" of ESG

The Enterprise Engagement Alliance was founded in 2008 to advance a strategic and systematic approach to people across the enterprise, otherwise known as the “S” of Environment, Social, and Governance (ESG). Founded well before the emergence of  the ESG movement or Stakeholder Capitalism, the EEA has led the way in helping to create a formal roadmap for organizations and solution providers to profit from this emerging formal approach to success in business and to discourage the “bright shiny object” approach that continues to describe most organizational approaches to people management. Here’s a summary of the EEA’s actions to advance the cause of people since it’s formation. 
 
With employee and customer engagement at all-time lows, and the Stakeholder Capitalism movement on the rise, the need for the services of the Enterprise Engagement Alliance only continues to grow. The EEA is not an association or club—it’s a collective of companies and individuals who believe that coordinated action, outreach, education and professional services are required to advance a strategic and systematic approach to the engagement of people across the enterprise. Because neither employee engagement, or the broader concept of stakeholder engagement, are taught systematically in schools, the EEA is focused on providing companies and investors the knowledge they need to optimize performance through people. Click here for information on membership. 
 
The Enterprise Engagement Alliance membership and solution provider support programs are for professionals, organizations, and solution providers seeking to advance a serious strategic approach to people management and to ensure that their teams have the training necessary to implement, measure and report upon effective strategies. 
 
EE for CEOs
Here is what the EEA has accomplished for organizations and people since its formation:
 
1. Development of a formal curriculum on stakeholder engagement implementation embodied in two books:  “Enterprise Engagement—The Roadmap,” now in its fifth edition, and Enterprise Engagement for CEOs—The Little Blue Book for People Centric Capitalists.” 
 
2. The EEA has created what may be the only education syllabus for schools and organizations seeking to educate people on a strategic and systematic approach to engaging people across the enterprise.
 
3. The only self-learning video learning program for EEA members only on all aspects of engagement across the enterprise, including employees, customers, and distribution partners; human capital reporting, and ROI processes. 
 
4. The launch of the field’s comprehensive knowledge management library with over 30 video programs addressing all areas of stakeholder engagement featuring nearly 100 experts in all aspects of engagement, as well as a growing library of information resources
 
5. Assistance with the development of education programs for chambers of commerce and other business groups and for more formal training on human capital management for the Conference Board, whose members consist of executives at some of the largest businesses in the world. 
 
EE Roadmap
6. The creation of the formal process for developing or assessing human capital reporting or strategies based on ISO (International Organization for Standardization) standards 30414 for human capital reporting and 10018 for people engagement now being used both by companies to create more effective management and reporting strategies. 
 
7. The creation of the Engagement Agency, an advisory firm and managed outsourcing business to help both organizations and solution providers profit from engagement, with a blue-chip advisory board of senior engagement experts and solutions to help organizations address all aspects of engagement. We have helped dozens of companies update their stories, services, and capabilities to offer more ROI-based solutions for their clients as opposed to the bright-shiny object approach that remains prevalent.
 
8. Created the first US certification program for ISO 30414 and ISO 10018 standards. 
 
9. Developed a formal education program on the ROI of Diversity, Equity, and Inclusion, first presented to the fellows of CEO Action for Diversity & Inclusion, representing over 120 of the nation’s largest companies. 

10. Created the only online news and information platform on Enterprise Engagement at EnterpriseEngagement.orgupdated every week with news and information, and the EEXAdvisors.com marketplace and resource center

11. The launch of the Brand Media Coalition, dedicated to helping companies benefit from the story-telling power of brands in their corporate gifting, incentive, and recognition programs, including an extensive and growing library of information resources on rewards, recognition, and gifting.
 
12. The recent launch of the Brand Engagement Event with EME Meetings and 365-day-a-year digital information and learning resource specifically designed to create a new distribution channel for engagement services through the top 5% of promotional products distributors increasingly broadening their services. 
 
 
For More Information
Bruce Bolger, Founder
Enterprise Engagement Alliance
914-591-7600, ext. 230
Bolger@TheICEE.org
 

Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement 


A complete learning, certification, and information program and a course syllabus for educators.
 
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
 
A CEO's Guide to Engagement Across the Enterprise cover
The EEA offers a complimentary course syllabus for educators.
 
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
 
Online:  
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
 
Services: 
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
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