EEA Brand Media Coalition 2023 Focus: Effective Practices, ROI, Outreach

The Brand Media Coalition’s Brand Engagement 360 campaign is designed to address multiple Incentive Federation and Incentive Research Foundation (IRF) studies proving that the Incentive, Rewards, and Recognition (IRR) field is a $176 billion field that few have ever heard of, with programs often managed by people with little knowledge of the growing library of case studies and research and effective program and reward experience design.

• To address the visibility challenge, the BMC and its RRN at RewardsRecognitionNetwork.com have joined forces with the Association of National Advertisers to educate thousands of leading brands and their agencies on our field through a comprehensive Brand Engagement 360 education and information effort.
   
• The BMC has launched the Brand Club and storefront hub enabling brands and wholesalers to have their own transactional and points-based redemption sites, in which their products can stand alone, linked to an optional referral widget that any size company can use to reward people for referring new customers, talent, and distribution partners. 
   
• To enhance distribution, the EEA is working with EME Gold Events to introduce the top 3% of promotional distributors to the use of brands, incentive, and recognition programs.

Broader 2022 Accomplishments

• Publication of one of the first ISO 30414 conforming human capital reports detailing Stakeholder Engagement practices at a US-based technology company employing developers in both Ukraine, Russian, and many other nations.
• Creation of perhaps the most comprehensive reference library of links to information on Total Rewards, including multiple market reports.
• Launched an initiative for a leading investment fund to help it develop a proxy strategy on human capital management and DEI (Diversity, Equity, and Inclusion) using the ISO standards framework.
• Launch of the Brand Club, a perquisite for members of the IRR marketplace, as well as a way for master fulfillment companies and brands to host their own storefronts on rewards and recognition redemption platforms on the industry’s first ever brand hub enabling each participating company to have its own brand identity.
• Presentation of a three-part education program on the “ROI of DEI” for CEO Action for Diversity and Inclusion, a coalition of leading companies managed by PwC.
• A complete update of the Enterprise Engagement Alliance’s education program to include the books for five leading authors and experts on Stakeholder Capitalism and Human Capital Management, and an update of the EEA’s two books on Stakeholder Engagement—Enterprise Engagement for CEOs: The Little Bluebook for Stakeholder Capitalists, an implementation plan for senior management and boards, and Enterprise Engagement: The Roadmap, a practical guide to implementation that includes motivational experiences.
• Production and distribution of dozens of high-level video interviews on the EEA YouTube channel with leaders in all areas of ESG investment, human capital management, on all aspects of Stakeholder Engagement that include total rewards, motivational events and incentive travel, many with recognized business leaders and influencers.
• Support of the Conference Board on a series of video conferences on human capital management and reporting. 

BMC Services for 2023

• ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
• EEA YouTube Show with over 40 how-to and insight videos and growing with nearly 100 expert guests.
• RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library.
• Association of National Advertisers Brand Engagement 360 Knowledge Center  to educate brands and agencies on resources and implementation of stakeholder engagement as well as the IRR Industry outreach campaign educating marketers on this industry and it’s resources.
• The EME Gold Events quarterly face-to-face events to educate distributors on the power of brands.
• The EEA Engagement widget to promote, track, and measure customers/employee referrals and suggestions that can be connected to any rewards or front-end program management technology and which is designed to educate the masses on the engagement and IRR industry one web site at a time.
• The Brand Club and redemption storefront hub to help promote the IRR industry to qualified corporate America and to enable brands and fulfillment companies to promote their own brands in their own storefronts in potentially thousands of different points programs—rather than getting buried among thousands of options.

• With a faculty of renowned leaders in Stakeholder Management from the academic and business world, the Enterprise Engagement Alliance at TheEEA.org has created literally the only formal professional education program on the practical implementation of Stakeholder Engagement.
• Starting at only $1,050 the corporate EEA curriculum membership not only provides the most comprehensive learning program including a reference library of six books but the opportunity for formal certification.
• Town hall meetings and authentic experiences—Facilitation of town-hall style meetings to enhance engagement and crowdsource knowledge based on the meeting agenda, and highly personalized “short escapes” excursions near popular destinations that enable small groups or individuals to have personal discoveries of local cultures and nature that add a third, emotional dimension to any business trip. 

• Strategic targeted business plan development and implementation for Stakeholder Management and Total Rewards companies, including brand purpose refinement; integrated blog, social media, and e-newsletter campaigns managed by content marketing experts, and expert web site and marketing material development.
• Stakeholder management advisory services for organizations seeking to implement formal stakeholder management practices and/or address the new European Union Corporate Responsibility Reporting directive.

Profit From the “S” of Environmental, Social, Governance (ESG)  

Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students  and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
 
1. Professional Education on Stakeholder Management and Total Rewards

• Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources.
• The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring seven members-only training videos that provide preparation for certification in Enterprise Engagement.
• EEA books: Paid EEA participants receive Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists, a quick implementation guide for CEOs;  Enterprise Engagement: The Roadmap 5th Edition implementation guide; a comprehensive textbook for practitioners, academics, and students, plus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture. 

2. Media

• ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
• RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library.
• EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.

3. Fully Integrated Business Development for Engagement and Total Rewards
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
 
4. Advisory Services for Organizations
Stakeholder Management Business Plans;  Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
 
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:

• Association of National Advertisers Brand Engagement 360 Knowledge Center  to educate brands and agencies.
• The EEA Engagement widget to promote, track, and measure customers/employee referrals and suggestions that can be connected to any rewards or front-end program management technology.
• The Stakeholder Capitalism free insignia to promote a commitment to better business.
• The BMC Brand Club and transactional storefronts to educate corporate and agency buyers on the IRR market.
• The EME Gold program to educate the top 3% of promotional consultants on selling engagement and rewards services.