EEA Adds Certification for Total Rewards and Engagement Sales Professionals
Click here for EEA sponsors; here to subscribe, and here for an RRN media kit.
Sales professionals in all areas of engagement can benefit from the world’s only training and certification programs designed for their needs and those of the organization. Based on a learning program first developed for implementation professionals in 2009, this version specifically addresses the knowledge and skills sales professionals need to sell engagement solutions, including all aspects of total rewards as well as other areas of engagement, including leadership training, culture, voice and assessment, job design, the ROI of DEI, human capital analytics, sustainability reporting and related technologies.The Enterprise Engagement Alliance certification program uses a process long proven in total quality management to address the undeniable fact that sales and non-sales employee, customer, or channel partner engagement loyalty remain near record lows. Launched in 2009, and updated five times since then, the Enterprise Engagement Alliance curriculum fills a unique gap in the myriad education options available today: a holistic, integrated approach to performance improvement in all areas of management based on the same principles of total quality management proven daily in factories around the world. Like total quality management, the process can be applied across an organization or used to address a specific team or challenge.
The original Enterprise Engagement Alliance education and certification programs helps management at all levels of any type of organization achieve their purpose, goals, and objectives by applying the same processes to people management that have transformed quality in manufacturing: harmonizing the interests of all stakeholders and better aligning all the ways used to engage and equip them.
The new sales professional training is designed to provide a new generation of salespeople with the discovery skills and knowledge necessary to sell any type of engagement solution, from strategic to tactical.
The training and certification program, good for three years, includes a combination of books, webinars, white papers, and a one-half hour, optional coaching session.
Click here for complete details, or contact Bruce Bolger, Bolger@TheEEA.org, or 914-591-7600, ext. 230.
This strategic and systematic approach to value creation is supported by extensive research from multiple sources.Two Types of Stakeholder Engagement Certification
The training program has two versions:
1) Design and implementation. For management in all areas of business who wish to master the basic principles of enterprise engagement process design, implementation, metrics, and reporting, and
2) Engagement services selling. For sales professionals who seek to enhance and demonstrate their abilities to sell engagement products and services.
Both certifications are included with the annual EEA membership but can be purchased separately at the costs below.
1. The Certified Engagement Professional: Designed for anyone in management seeking to master the principles of total quality management for people: harmonizing the interests of all stakeholders toward the purpose, goals, objectives, and values of the organization or team, with clear impact measurement and internal or external reporting. The outcome is an easy to apply process for achieving organization or team goals in a way that engages all relevant stakeholders in a manner that creates clear value to the organization. The Advanced Engagement Professional designation is for those with demonstrated implementation experience who submit a qualifying case study.
One-time cost (valid for three years): $450, including training materials, 30-minute live prep meeting, and the 30-45 minute live and recorded oral exam. Provides access to EEA assessment and measurement tools.
2. The Certified Engagement Sales Professional: This designation is specifically for sales professionals who wish to demonstrate their ability to sell engagement solutions, including sales and non-sales employee engagement; customer and channel engagement, and all the related tools: communications, learning, rewards and recognition, assessment and feedback, and measurement. It focuses on the discovery selling process needed to succeed in the sale of engagement products and services.
One-time cost: $300 (valid for three years), including learning materials and a one-half hour live and recorded oral examination.
Click here for complete details, or contact Bruce Bolger, Bolger@TheEEA.org, or 914-591-7600, ext. 230.
Enterprise Engagement Alliance Services
Celebrating our 15th year, the Enterprise Engagement Alliance helps organizations enhance performance through:
1. Information and marketing opportunities on stakeholder management and total rewards:
ESM Weekly on stakeholder management since 2009; click here for a media kit.
RRN Weekly on total rewards since 1996; click here for a EEA YouTube channel on enterprise engagement, human capital, and total rewards insights and how-to information since 2020.
2. Learning: Purpose Leadership and Stakeholder
Management Academy to enhance future equity value and performance for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
6. Public speaking and meeting facilitation on stakeholder management. The world’s leading speakers on all aspects of stakeholder management across the enterprise.
