Direct Travel Announces Acquisition of Creative Group

Direct Travel, one of the nation's leading travel management companies, recently announced it had acquired meeting and incentive management firm Creative Group, Inc. With sales volume totaling $126 million, Creative Group is ranked in the top 10 meeting and incentive companies in the U.S., enjoying client relationships that span 30+ years. “This strategic partnership allows tremendous growth for our company and allows us to continue operating as an individual entity,” says Creative Group CEO Ron Officer, “while further increasing the already significant buying power we offer our clients.”