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Covid-19 Frontlines Report: Links Focuses on Its Strengths to Endure Hard Times

Scott Kooken, President of Links Unlimited, knows this crisis, while hopefully short-lived, will have a profound impact on business, and he plans for Links to come out ahead.
KookenLike everyone else, Scott Kooken is braced for the worst. As one of the nation’s largest master fulfillment companies, he believes he is well-positioned to come out of this ahead by focusing on meeting the needs of his company’s employees, customers, and community.
“Everyone is being severely affected by this. Our event-gifting business is on hold indefinitely and many companies have put the breaks on future planning until they have a better idea of when the worst of this is over,” he explains. “So, we have a virtual gifting platform that organizations can use with customers and employees to brighten their days during these tough times. We are not hurt as much as other event-gifting businesses, because that is only one aspect of our business. The bulk of our business is in incentive, recognition, loyalty and related programs in which people have built up points many redeem during periods like this, so our warehouse is busy as long as the authorities allows us to remain in operation.”
Kooken believes this is the time to focus on the company’s key stakeholders. “Fortunately, we’re set up so that most of our employees can work from home, and we’ve instituted all the necessary procedures in our warehouse to protect our employees. We are reaching out to our customers to let them know that we’re here to help in any way we can, and that we’ll be here whenever they are ready to start planning again.” 
He notes, “Ours has always been an industry of exceptions, and the ability to adapt to just about any circumstances, and these times top anything else I’ve seen. This is when we can shine. People come to Links Unlimited when they need something unique and with high impact. Those organizations with the resources like ours who are truly committed to their people will be doing everything they can to prove it during trying times, as their people will never forget it when better days return.” 
Scott Kooken

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