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Citizen CZ Smart Helps Carves a New Niche in Watch Category

Citizen CZ Smart full digital display smartwatch is designed to provide the best of both worlds.
Continuing its legacy as a leading pioneer in watchmaking, Citizen introduces CZ Smart – the brand’s first full digital display smartwatch. This is the latest introduction from Citizen, which in 2012 introduced CITIZEN Eco-Drive Proximity, the world’s first analog watch with Bluetooth® capability. This men’s smartwatch marries powerful technology with quintessential Citizen design. 
CZ Smart is the company’s first entry into wearable tech. “The combination of Citizen design and powerful technology brings our unique point of view in this category,” says Citizen Watch America President Jeffrey Cohen. “This smartwatch is sure to excite our existing Citizen customers as well as attract today’s smartwatch consumer. CZ Smart is a statement on your wrist that embodies Citizen’s commitment to excellence and the drive for continued innovation.” 
Inspired by the design heritage of Citizen’s sport timepieces, CZ Smart features a rugged bezel and anodized aluminum top ring. A touchscreen display dial is framed by a 46mm case crafted in 316 stainless steel. The menu of proprietary and customizable dials lend design details from past Citizen collections: Active, Dashboard, Neo and Retro. CZ Smart is available in three models including a gunmetal ion-plated bracelet, a black silicone strap and a blue silicone strap.  
Smartwatch apps are available from the Google Play Store, including Agenda, Alarm, Calendar, Contacts, Stopwatch, Timer, Translate, Smart Battery Modes, Enhanced Phone Dialer App, Wellness Apps with Sleep Tracking, Battery-Optimized Activity Mode and Cardio Level Tracking. Citizen is also including pre-approved installation of third-party apps Spotify, Noonlight, and Strava on CZ Smart. 
According to the company, wearers can stay focused while getting notifications on their watch for incoming calls, texts, emails and calendar notifications.  The built-in speaker and microphone make it convenient to answer a call directly from CZ Smart. With rapid charging and battery safe modes, the watch can always display its personalized dial.   
The company says health and fitness goals are easy to track with CZ Smart through advanced built-in sensors including an accelerometer, heart rate monitor, compass, barometer, and gyroscope. The device stays connected through WiFi, Bluetooth®, NFC and GPS. Users can connect Bluetooth®-enabled headphones or earbuds directly to CZ Smart and go for a run or hike while leaving their smartphone at home. It is water resistant up to 30 meters.  
CZ Smart retails for $395 and is available on www.citizenwatch.com/us/en/collection/smartwatch/ 
For More Information
Adrienne Forrest,
VP, Corporate Sales, Citizen Watch America
If you are a Brand Specialist, be sure to say so when contact a BMC supplier.
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Brand Media and Enterprise Engagement 

A complete learning, certification, and information program and a course syllabus for educators.
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