What's Hot, How-to

CharityChoice Lets Consumers Choose Charities in Roundup Promotions

DonationThis new application from New Jersey-based CharityChoice makes it easy for companies to promote their favorite, lesser-known charities in online checkout charity roundup programs.

Click here for links to RRN Preferred Solution Providers.
Charity round-up promotions have become an increasingly popular fund-raising tool, as they generally gain a higher level of participation than flat- dollar promotions, according to this academic study published in Science Direct, “Rounding Up For a Cause: The Joint Effect of Donation Type and Crowding on Donation Likelihood.”
Now, using Checkout by CharityChoice, e-commerce platforms can offer their customers a choice of major charities, while still promoting support for their own  favorite causes via roundup donations. Customers can click on whichever charity they choose from the selections offered.
The program’s system enables companies to select from any of the top 50 causes featured in CharityChoice’s collection of over 2,500 charities focused on social good (as opposed to political or related causes). In so doing, they can still support their favored charity by sharing a portion of CharityChoice’s processing fees with their charity.
In 2022, according to Engage for Good, charities raised over $749 million nationwide through point-of-sale donations, a 24% jump from 2020. A study by Babson College for Project ROI finds that effective corporate responsibility strategies can increase a company’s market value by up to 6% over a 15-year period.
Explains Daniel Goodman, President and Co-Founder, Checkout by Charity Choice enables businesses to piggy-back on the popularity of the best-known causes to help support their own smaller, favored charities. “Companies and retailers can feature name brand causes to their customers, including the American Red Cross, Feeding American, and the American Cancer Society, and still garnish support for their special cause. Their favorite causes gain exposure in a high-profile presentation, while providing a double-win by raising additional funds as well through a share in the processing fees.”
For More Information
Daniel B. Goodman
Co-Founder, CharityChoice Gift Cards

How RRN and Brand Media Coalition: Your Partner in Success in Incentives, Rewards, and RecognitionEnterprise Engagement for CEOs

Published by the Enterprise Engagement Alliance at TheEEA.org

  • The only weekly news, how-to and resource publication of record for the Incentive, Rewards, and Recognition field.
  • The only marketing agency focusing specifically on the IRR and broader engagement marketplace.
Contact Bruce Bolger at 914-591-7600, ext. 230 or email Bolger@TheEEA.org when you want to get to know or get known in this growing $176 billion marketplace.

The Industry’s Only Combined Media Platform and Marketing Agency to Help You Expand Your Business Enterprise Engagement: The Roadmap
  • All the industry news, research, announcements, and how-to articles read by over 20,000 end-users in sales, marketing, and human resources; incentive, recognition, loyalty and promotional companies, as well as marketing and human resources agencies, seeking to enhance performance through effectively designed incentive programs.
  • Unparalleled business development services for engagement, incentive and incentive travel, recognition firms; brands, gift cards and master fulfillment companies, and technology firms, featuring ROI-based business development strategy design and ongoing digital and social media and e-newsletter communications to help marketers profit in the coming era of cookie-less marketing. 
  • Unique abilities for solution providers to sponsor authoritative, evergreen content directly related to what they sell through the EEA’s Effective Practices series on articles in our media platforms.
  • EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
  • Access to new technologies from EEA preferred solution providers enabling brands to create their own points-based or transactional redemption site.
  • Unparalleled expertise in program design, return on investment measurement, reporting, and prescriptive analytics.
Click here for complete information on all our services. 
Earn Big $ In EEA Referral Program
Brand Media Resources
EME Gold
Brand Resources
  • Pulse Experiential Travel
  • Amazon
  • 1-800-flowers
  • Bulova
  • Tourneau
  • The North Face
  • Harco Incentives
  • TaylorMade
  • UGG
  • Weber