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CharityChoice Lets Consumers Choose Charities in Roundup Promotions

DonationThis new application from New Jersey-based CharityChoice makes it easy for companies to promote their favorite, lesser-known charities in online checkout charity roundup programs.

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Charity round-up promotions have become an increasingly popular fund-raising tool, as they generally gain a higher level of participation than flat- dollar promotions, according to this academic study published in Science Direct, “Rounding Up For a Cause: The Joint Effect of Donation Type and Crowding on Donation Likelihood.”
 
Now, using Checkout by CharityChoice, e-commerce platforms can offer their customers a choice of major charities, while still promoting support for their own  favorite causes via roundup donations. Customers can click on whichever charity they choose from the selections offered.
 
The program’s system enables companies to select from any of the top 50 causes featured in CharityChoice’s collection of over 2,500 charities focused on social good (as opposed to political or related causes). In so doing, they can still support their favored charity by sharing a portion of CharityChoice’s processing fees with their charity.
 
In 2022, according to Engage for Good, charities raised over $749 million nationwide through point-of-sale donations, a 24% jump from 2020. A study by Babson College for Project ROI finds that effective corporate responsibility strategies can increase a company’s market value by up to 6% over a 15-year period.
 
Explains Daniel Goodman, President and Co-Founder, Checkout by Charity Choice enables businesses to piggy-back on the popularity of the best-known causes to help support their own smaller, favored charities. “Companies and retailers can feature name brand causes to their customers, including the American Red Cross, Feeding American, and the American Cancer Society, and still garnish support for their special cause. Their favorite causes gain exposure in a high-profile presentation, while providing a double-win by raising additional funds as well through a share in the processing fees.”
 
For More Information
 
Daniel B. Goodman
Co-Founder, CharityChoice Gift Cards
732-397-5056
dg@charity-choice.org


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