Bulova and Marc Anthony Collaborate on New Timepiece, Jewelry Collections
Continuing the brand’s 147-year history dedicated to innovation in timepiece technology and marketing, New York City-based Bulova has announced that iconic singer, songwriter and actor, Marc Anthony, will celebrate their shared iconic Bold at Heart spirits in a new collection.
“I love and will always love music, but I have also been immersed for many years in the world of design, painting, and the arts in general. The opportunity to work with a historic and innovative brand like Bulova allows me to create timepieces which has been a dream of mine since I appreciate the beauty and craftsmanship of a timepiece,” says Marc Anthony. “I am enjoying the whole experience, from my early sketches to the final product, and I am really excited to create signatures pieces that are really meaningful to me. I feel like a kid playing in a sandbox, but with the utmost seriousness, curiosity, and detail.”According to the Bulova announcement, “Following your passion is the very definition of being bold and those who embody this essence are the many artists that decide to pursue a career in the ever-changing music industry. Bulova shares this same value founded by the brand’s visionary leader who also instilled a deep-rooted history in music appreciation. A partnership with Marc Anthony adds to the expanding roster of music partnerships that Bulova has created over the past few years, including the Grammys, Latin Grammys, Frank Sinatra Enterprise, and The Apollo Theater.”
Known as the world’s greatest salsa artist and ambassador of Latin culture, Marc Anthony has won numerous awards, including a multiple Grammy Award, Latin Grammy Award winner, and is “a record-breaking superstar who fills arenas in the US, Latin America, and around the globe. With over 50 Billboard chart No. 1’s hits and over 7.1 billion views on YouTube, Anthony is a Renaissance man who has made the art of creation part of his daily life. Two icons in their respective arts now come together to appreciate the richness of a treasured relationship, time spent mastering craft, and a cross-generational love of music.”
Says Jeffrey Cohen, President of Citizen Watch America, “There are very few living artists that have the power to move and stir emotions like Marc Anthony. He is the perfect embodiment of Bulova’s Bold at Heart spirit and like the brand, his music is evergreen and passed down for generations.”
For More Information
Adrienne Forrest,
Senior Vice President, Corporate Sales, Citizen Watch America
AForrest@citizenwatchgroup.com
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Bulova’s support of music.
Marc Anthony
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