Bulova, Citizen Brands Now Shipping Again
With its warehouse based in California, Citizen Watch America, whose brands include Citizen and Bulova, was unable to ship the bulk of its products for either retail or corporate use during the lockdown. Now that there is a gradual re-opening of commerce in California and elsewhere, the Citizen Watch America warehouse began a soft opening in late May and is gradually shipping in larger and larger quantities to its retail and corporate customers.

In a restructuring strategy to meet the challenges of the rapidly evolving watch marketplace, and accelerated by the unprecedented headwinds of the Covid-19 crisis, Citizen Watch America has moved many of its executives into multi-brand positions, including with Forrest and the corporate sales channel. Forrest now oversees the entire CWA portfolio of brands within the corporate sales channel, adding more resources to provide customers with the best service.
“We now offer an unparalleled selection for every market niche under one roof, while preserving the integrity and story-telling power of each brand,” explains Forrest.
For More Information
Adrienne Forrest
Vice President, Corporate Sales, Citizen Watch America
Tel. 212-497-7388
Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement
A complete learning, certification, and information program and a course syllabus for educators.
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
Communities: The Enterprise Engagement Alliance and Advocate and the Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level.
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification.

The EEA offers a complimentary course syllabus for educators.
In Print:
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people. (123 pages, $15.99)

The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.)
Online:
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
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Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy.
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For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.