Bulova, Citizen Brands Now Shipping Again
With its warehouse based in California, Citizen Watch America, whose brands include Citizen and Bulova, was unable to ship the bulk of its products for either retail or corporate use during the lockdown. Now that there is a gradual re-opening of commerce in California and elsewhere, the Citizen Watch America warehouse began a soft opening in late May and is gradually shipping in larger and larger quantities to its retail and corporate customers.
Says Adrienne Forrest, Vice President of Corporate Sales for Citizen Watch America, “We are testing our social distancing systems to ensure we can operate in the safest possible manner in compliance with all health department guidelines and are gradually working off a backlog of orders from our industry partners. We are very happy to be back and are thankful to the many customers who kept us in their catalogs and participants who have waited patiently for their orders.”
In a restructuring strategy to meet the challenges of the rapidly evolving watch marketplace, and accelerated by the unprecedented headwinds of the Covid-19 crisis, Citizen Watch America has moved many of its executives into multi-brand positions, including with Forrest and the corporate sales channel. Forrest now oversees the entire CWA portfolio of brands within the corporate sales channel, adding more resources to provide customers with the best service.
“We now offer an unparalleled selection for every market niche under one roof, while preserving the integrity and story-telling power of each brand,” explains Forrest.
For More Information
Adrienne Forrest
Vice President, Corporate Sales, Citizen Watch America
Tel. 212-497-7388
Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement
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