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Brandmovers Buys AnimateGP to Expand Professional Services

 This acquisition signals an increasing focus on professional services and program design in the incentive and loyalty business. 

Brandmovers, Inc., the Atlanta-based technology company for B2B and B2C loyalty programs, has acquired Animate Growth Partners, LLC, St. Louis, to add consulting and program design expertise to the company’s services.Animate
Andy Mitchell, CEO of Brandmovers says, “in using our evolving platform technologies, our customers are increasingly looking to Brandmovers for design support and recommendations to help maximize their program results. Our acquisition of AGP is a continuation of a relationship that began years ago as a strategic alliance.”
According to the company, Animate Growth Partners was founded by Chris Galloway in 2017 as a consulting and design agency focused on helping incentive and loyalty program owners get more from their investment and sustain better relationships with their program audiences. AGP focused primarily on serving mid-market companies in the US and supported companies such as Brandmovers with back-office resources as well.
“AGP joining forces with Brandmovers is an ideal scenario for customers and partners who are looking to grow their programs and their businesses. It makes our design services available to a much larger audience as well,” says Galloway. “We are supporting Brandmovers’ clients with strategic design for platform solutions and also providing program consulting as a stand-alone service as well.”
Brandmovers seeks to dramatically impact the incentives and loyalty landscape globally by bringing together standardized SaaS technology and comprehensive custom development. The result, it says, “is a multi-tenant platform solution that is cutting-edge, integrated, and can be fully configured to individual client needs without the traditional custom-development price tag. With a more efficient tech build, and a much larger engagement ‘toolkit’, program success requires an intense focus on strategy and client-tailored KPIs (performance measures.) The company says it “follows a human-centered design process that is proven to generate stronger program results and engender long-term relationships with the people who drive your business.” 
With the acquisition of AGP, Brandmovers says it will be able to provide the “full spectrum of client support: a scalable tool for clients who want to self-manage their platform, as well as a fully-managed solution for those who are looking for guidance and turnkey support.” 
For More Information
Chris Galloway

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