Blueboard, HUB International Partner to Add Experiential Rewards and Recognition to Corporate Benefit Programs

A global insurance brokerage and financial services firm is incorporating Blueboard's services into their personalized benefit plans developed under HUB's proprietary Quality Employee Experience (QEX) framework, including the HUB Workforce Persona Analysis tool.

Blueboard, an eight-year-old California-based employee recognition and rewards company, has announced a partnership with HUB International Limited (HUB), a global insurance brokerage and financial services firm, that enables its clients to incorporate Blueboard’s rewards and recognition platform into their employee engagement strategies.

"We've taken a unique approach to employee benefits here at HUB by prioritizing the employee experience ahead of everything else," says Linda Keller, Employee Benefits National COO and Practice Leader at HUB International. "Gone are the days of offering bare minimum medical, dental, and vision coverage. A holistic and effective approach to health and wellness requires us to lean on real data and insights to prepare more personalized packages, which is why we're thrilled to add Blueboard to our suite of offerings as we continue to develop our Workforce Persona Analysis tool."

Explains Kevin Yip, President and Co-founder at Blueboard. "Until recently, employee benefits were typically just a simple, baseline requirement that employers needed to check off their list. The tides have changed, and companies are starting to realize how offering the right, personalized benefits can help with priority business goals such as employee retention and engagement.”

According to the announcement, the two organizations share over 100 clients, “many of which have been seeking innovative ways to more closely tie rewards and recognitions to their overall business goals. HR and benefits professionals at these organizations are rethinking their operating models to put employee experience front and center to increase employee engagement and decrease attrition.”

Blueboard says it works with major brands such as GoPro, Glassdoor, and Shake Shack,” and has helped recognize and reward more than 100,000 employees worldwide across 70 countries with personalized experiences.” It reports that it “offers a wide array of programs such as anniversary awards, spot recognition, company values awards, wellbeing gifts, onboarding gifts, sales incentives, referral incentives, and more. Whether a company has 100 or 100,000 employees, leaders can send a Blueboard reward in a matter of 30 seconds, and once rewarded, a recipient is connected to Blueboard's concierge team to select a personalized experience that suits their preferences,” he says.

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