Blackhawk Network Announces Creation of Hawk Incentives
Blackhawk Network has announced a new identity for its incentive business: Hawk Incentives. When asked about the change, Theresa McEndree, Vice President of Marketing at Hawk Incentives, says the new entity combines Blackhawk’s B2B digital incentive teams and Blackhawk Engagement Solutions teams into one division that will support long-term growth strategies and “create efficiencies that will improve customer and partner experiences.” She continues: “Our business represents two distinct offerings – solutions that help retailers drive commerce in store and online through branded value and solutions that engage and incent a target audience. We now define these two businesses as Hawk Incentives and Hawk Commerce. Aligning our market approach with these new businesses will help us to build on the momentum we have created in the digital services and incentives marketplace.” When asked if Blackhawk Network is still in acquisition mode, McEndree declined comment. More at BlackhawkNetwork.com
