BMC People Project 2025 Outreach: Brands Power People and People Power Brands

• Expand general industry awareness of the IRR (incentive, rewards, and recognition) field;
• Enhance emphasis on professional design of reward programs to maximize impact;
• Educate leading brands on the importance of this channel;
• Provide access to new engagement resources to the SMB (small- to medium-size business) market largely overlooked by incentive, recognition, and loyalty firms; 
• Make it easy for promotional marketing, HR advisory, and other firms to provide clients to leading brands for IRR and gifting and points programs.

• The Brand Media Coalition marketplace at BrandMediaCoalition.com, the industry's only online marketplace where marketers can find the "stories" behind a growing number of the world's leading brands as well as access to comprehensive research on all aspects of the IRR field--now attracting over 50,000 visitors a month according to Google Analytics.
• The RRN and ESM weekly e-newsletters covering total rewards and enterprise engagement, respectively, the industry's only weekly trade publications committed to publishing all the news, research, trends, people, and more, now read by over 36,000 professionals per month. These include the largest libraries of information on total rewards and stakeholder management and engagement.
• A new professional sales training program specifically designed for salespeople in the IRR and broader engagement fields focused on the discovery selling skills and industry knowledge needed to succeed in this field. 
• A direct outreach program conducted by the Enterprise Engagement Alliance to the chief marketing officers or equivalent at the nation's most popular brands appropriate for the IRR market to share with them information on why should take a fresh look at this market. See RRN industry primer: Can Your Brand Profit From the IRR Market?
• Points-based or dollar-based gifting, incentive, and recognition platforms for master fulfillment, distributor, and brands designed to handle the SMB market available directly from BMC suppliers. 
• Coming soon: An industry-only online shopping platform available to qualified incentive representatives, promotional distributors, other solution providers and their customers for sampling and making small quantity purchases from participating brands. It will also be a benefit for members of the leading industry associations, including: 

• Advertising Specialty Institute
• Brand Media Coalition
• Promotional Products Association
• Incentive Marketing Association
• Incentives to Motivate, Recognition, and Appreciate
• Recognition Professionals International
• Meeting Professionals International
• Loyalty360
• Society of Human Resources Executives
• Society for Incentive Travel Excellence
• The Wise Marketer

For More Information