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BMC Brand Media Profile: The Ray-Ban Story

This short video feature on the Ray-Ban brand for the corporate market is presented by the Brand Media Coalition of the Enterprise Engagement Alliance at TheEEA.org to help solution providers and their clients select the right brands and products for their own brand, culture, values, audience, and program objectives.

Links Unlimited Director of Sales Corey Wolfe is the guest on this Brand Media Coalition YouTube.com show specifically designed for solution providers and management in human resources, sales, marketing, fund-raising or in any part of business that involves the use of brands in gifting, rewards and recognition, promotions, and amenities.
The short program covers the history, brand personality, buyer persona, demographics and customization and personalization opportunities.
 

The Ray-Ban brand was launched in 1937 with the introduction of a new green lens to eliminate the glare encountered by U.S. Army Air Corps pilots. After the war, the brand became a part of American popular culture when its Wayfarer model was worn by James Dean in “Rebel Without a Cause” and Audrey Hepburn in “Breakfast at Tiffany’s.” Later, Ray-Ban models would be worn by Robert De Niro in “Taxi Driver,” Peter Fonda in “Easy Rider,” Clint Eastwood in “Dirty Harry” and were favored by musicians Bob Dylan, Michael Jackson and Indie rocker Johnny Marr, among many others. 
 
The brand rapidly became iconic with outdoors people. Through every decade of its existence, Ray-Ban has shaped popular culture. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment. And now, seven-and-a-half decades after the first pairs of Ray-Ban Aviators helped U.S. pilots reach new heights, Ray-Ban remains an enduring classic.
 
Click here to listen to the short show. 
 
For More Information 
Corey Wolfe
Corporate Sales
866-465-4657
corporatesales@linksunlimited.com

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Brand Media and Enterprise Engagement 


A complete learning, certification, and information program and a course syllabus for educators.
 
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
 
A CEO's Guide to Engagement Across the Enterprise cover
The EEA offers a complimentary course syllabus for educators.
 
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
 
Online:  
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
 
Services: 
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
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