Adm Group Acquires Lapine, Long-Time IRR Industry Leader

Continuing the trend of mergers and acquisitions in the Incentive, Rewards, and Recognition field, Adm Group, a global sustainable marketing execution partner based in London, has purchased Lapine, described as a fast-growing consumer engagement agency, and Effectus, a business process and strategy consulting company. Lapine and Effectus are projected to have combined revenues of over $130 million in 2022. Terms were not disclosed.

 

Headquartered in Stamford, CT, Lapine is known in the IRR industry as a master fulfillment company for such leading brands as Weber but over the years has repositioned itself as “a consumer engagement agency that, working at enterprise level, connects brands and consumers through a unique formula informed by insights, enabled by technology and executed with certainty.” Adm Group says that for “60 years, Lapine has been a market leader for some of the world's most recognized brands in the retail, consumer packaged goods, hospitality and home goods industries.”  Click here for the press release.

 

Adm describes itself as “one of the largest independent sustainable brand execution businesses in the world. We are process experts who consult, reengineer, and execute global supply chain solutions that focus on delivering efficiencies, effectiveness, and sustainability across the marketing supply chain. We have a global footprint with 46 offices in 33 countries, allowing us to deliver local activation of global strategies for brands across the world.” 

 

Miami-based “Effectus is an advisory and transformation execution consultancy that improves clients' operational proficiency through tactical business process improvement initiatives, the company says. Effectus leverages an integrated network of India support providers that deliver transaction processing and software development services.” 

 

Through this acquisition, Adm Group says “both companies will be able to offer their US clients access to Adm's global supply chain network and in-market expertise across technology, sustainability, insights and marketing effectiveness methodologies.” 

 

For Adm Group, “this forms part of a strategic growth plan to further enhance its client offering, with access to new skillsets and a strengthened local supply chain capability. It builds on two prior acquisitions since 2020 and follows the recent strategic investment from Equistone Partners Europe, a leading European private equity investor.”  

 

Justin Barton, Global CEO of adm Group, explains: "Lapine has a longstanding, proud history as a well-run business with outstanding talent, clients and capabilities. Together with Effectus, we see great strategic alignment between their vision for their clients and the service adm provides for our own. We are excited about the breadth this will add to our service offering and technology, and the growth opportunities this partnership brings."  

 

Noah Lapine, CEO, and member of the ownership group of Lapine, adds: "Fueling conversations between brands and consumers is at the core of what we do, so we look forward to the added benefits Adm Group will bring to our clients, with their proprietary technology, in-depth expertise and geographical coverage. We feel adm Group is a great cultural fit for Lapine and are excited to begin this journey together."  

 

 

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