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A Golfer’s Dream From Pro Am Golf: A Personal Fitting at the TaylorMade Headquarters

Missouri-based Pro Am Golf helps its incentive house and other clients create unforgettable experiences—a personal golf fitting for valued stakeholders at the TaylorMade headquarters and a day of golf in the surrounding Carlsbad, CA area.

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Experienced solution providers in the incentive, rewards, and recognition business have known for years the enduring impact of rewarding top stakeholders with a combination of tangible and intangible experiences. Ryan DeGrand, a principal at Pro Am Golf, says his company’s incentive house and other solution provider clients have discovered a compelling combination for golfers: a personal fitting at a leading brand.
The experience not only the selection of clubs offered in the program but also the opportunity to try them out on an outdoor field adjacent to the headquarters known as the Kingdom in honor of the company’s former President and CEO Mark King, where various holes are set up based on the type of club. Many of the world’s great golfers have tested out their clubs on this test range, DeGrand points out, making this an especially valuable experience for golfers. In the rare instance of rain in southern California, TaylorMade has an indoor test facility as well.
DeGrand says his company helps his solution provider partners select the best selection of clubs and amenities for the program as well as local courses and hotels near the location of the manufacturer. He adds that his company recommends ways to choreograph what is usually a two-day small group event that includes both a fitting, the clubs, and golf at a nearby course.
“The companies can usually do about four to eight fittings a day, because each takes about two hours,” he explains. He has seen groups as large as about 30. At a high-end fitting, he says, participants receive a complete set of 12 clubs and a bag, but that can be customized based on the budget or other considerations. “Of course, given that the fitting is at the manufacturer's location, people can get the latest and greatest.” The clubs usually ship within five to 10 business days after the event.
He describes a recent event in which the group came to Carlsbad for a two-day program, with people playing golf at a nearby course or holding meetings while others did the fittings, which include testing the clubs on the outdoor or indoor test range. The program included the clubs, airfare, meals, and a stay at one of the nice hotels in the area, he adds.
For More Information
Ryan Degrand
314-781-7775, ext. 223

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