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65-Year-Old Certif-A-Gift Aims to Elevate Opportunities for Distributor Partners

“For over 65 years, Certif-A-Gift® has devoted its efforts to make the gift-giving process a pleasurable and memorable experience for all,” says company CEO Andy Tobutt.  Now the company is making more investments to help its distributor partners, he reports. Certif-A-Gift® has updated its Web information portal, providing useful information on selling rewards, recognition and gifts. The company also offers complete sales and marketing support for its numerous services, and has joined the Brand Media Coalition to help educate distributors on the power of brands in business, event and imprinted gifting. To sign up, go to Certif-A-Gift.com. 
Tobutt says a key to success is the support Certif-A-Gift® provides to the company’s family of over 1,500 promotional products distributor accounts. “Our personable team of representatives assists their clients in developing programs that inspire engagement, productivity and healthy competition in the workplace. Through Certif-A-Gift® programs, we help their clients successfully motivate their employees and business partners, recognize performance and create positive work environments by utilizing:
The Gift of Choice Program - Memorable Gift Booklets. Recipients choose their own perfect gift from preset price tiers.
CenterPoint™ - Incentive Point-Program Platform. Participants accrue points in individual accounts, which are redeemable for merchandise.
Tobutt is a big believer in the need to properly select not only products, but impactful brands as well. “In an effort to motivate their employees and partners, companies can often misspend resources by offering one-size-fits-all incentive programs,” he says. “With Certif-A-Gift®, companies can align incentives, rewards, gifts and brands with each employee’s unique set of preferences and tastes, no matter the age group, gender, experience level, or interests.” 

Custom Messaging and Personalization

Certif-A-Gift’s® incentive, recognition and gift program solutions are quick to implement and offer participants thousands of brand-name reward options. “From Apple to Weber, we have all the top brands and latest models from the most popular lifestyle merchandise categories, including electronics, housewares, sporting goods, tools, luggage and jewelry,” Tobutt says. Offering several platform options to meet any budget, “Certif-A-Gift® solutions provide customers with custom branding and messaging, recipient personalization, point issuance and accrual, gift presentation and selection, and comprehensive reporting. Certif-A-Gift® is a leader in the incentive strategy and research community, and in partnership with key associations continues to advance the development of best practices in workplace incentives.” 

He adds: “Our commitment to the importance of brands and the gift experience is one of the main reasons we have joined the Brand Media Coalition. We believe that there is a big opportunity to educate our distributor marketplace on the power of brands to not only reward, recognize, or express appreciation, but to make an emotional connection.” Click here to view Certif-A-Gift’s Brand Media profile.
Certif-A-Gift®, a Certified Woman-Owned business, has come a long way since its beginnings in 1954, Tobutt says. “Founder Randy Tobutt launched the company by offering one of the country’s first holiday gift selection catalogs, operating out of an apartment in Evanston, IL. He soon added incentive programs to his repertoire and promptly moved into a larger space. As business rapidly grew, the product line was continually enhanced to give recipients the ultimate personal choice in their gift selection.” 
Today, Linda Tobutt, President, and Andy Tobutt, Chief Executive Officer, are carrying on the company’s commitment to innovation.  Over the last few years, they have been joined by a third generation, with their sons Ryan, Director of Sales and Client Relations, and Alex, Operations Manager. “The Tobutts continue to revolutionize the industry by assuring that the incentive programs and rewards are easy to access and redeem,” says Tobutt. “They insist on quick delivery and use the power of brands to insure the reward and gifting experience are maximized.” 

Ryan Tobutt
The Certif-A-Gift Company
1625 E Algonquin Rd.
Arlington Heights, IL 60005
(847) 718-0300
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