4Imprint Records Strong Growth for 2021
The London-based direct marketer of promotional products reported a 41% increase in 2021 sales to $787 million compared with 2020, according to unaudited figures. Formal results will be reported in March.
In a warning sign for traditional promotional distributors, the publicly held direct marketer of promotional products experienced rapid growth last year, while many traditional distributors were hard-hit by Covid. While a Promotional Products Association International (PPAI) newsletter recently suggested this is good news for promotional distributors, these results suggest that the market for promotional products is shifting to self-service online solutions that hurt the business of traditional distributors.
According to the latest PPAI figures, promotional products sales fell nearly 20% last year to below $20 billion. Based on these estimates, 4Imprint alone accounts for close to 10% of industry sales.
The 4Imprint report says the order count in 2021 was 90% of the 2019 volume before the pandemic. Bolstering the conclusion that these results are a warning sign for distributors, “Even as challenges remain regarding the supply chain, inflationary pressures and the lingering effects of the pandemic, our performance in 2021 further demonstrates the flexibility and resilience of our business model.”
4Imprint is a major advertiser on US television.
Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement
A complete learning, certification, and information program and a course syllabus for educators.
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
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The EEA offers a complimentary course syllabus for educators.
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For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
