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2023 Incentive Travel Index Sees Growth, More Scrutiny of ROI and Costs

Annette GreggMore people will be attending incentive trips, per person budgets will increase, and with that will come more scrutiny of return on investment and costs, the report says.  

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The 2023 Incentive Travel Index (ITI) finds that the incentive travel industry is strong, with growth projected through 2025 in both the number of people participating in incentive trips as well as the  per-person spend. The report also finds that “tangible financial ROI and concerns around cost are indexing higher than previous studies, highlighting an underlying caution that stems from an uncertain geo-political, economic, and environmental backdrop.” The study also notes increased interest in “new” destinations.
The Incentive Travel Index is a joint initiative of the Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE Foundation) and is undertaken in partnership with Oxford EconomicsStephanie Harris
Observes SITE CEO, Annette Gregg. “The ITI clearly demonstrates that one size does not fit all. Incentive industry professionals need to be nuanced in their approach to client needs and mindful of the fact that there can be significant differences based on industry vertical or geographic location.”
Stephanie Harris, IRF President, states, “Incentive travel is expected to be fresh and exciting, with 71% of our respondents indicating an increased demand for new destinations not used before. With projected growth and increased demand, incentive professionals will also have to contend with challenges of availability, lift, and access to local resources. The supply chain for incentive travel experiences can be complex, so it’s critical to form strong partnerships with suppliers, including hotels, DMOs, and DMCs.”
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