1-800-Flowers.com Buys Alice's Table Experience Business
1-800-FLOWERS.COM, a leading provider of gifts to help organizations express, connect, and celebrate, has purchased Alice’s Table, a digital, livestreaming floral, culinary, and experience business for private and business clients.
The purchase of Alice’s Table by 1-800-FLOWERS.COM reflects the company’s “strategic focus on developing immersive experiences, engaging content, and interactive events, as well as embracing entrepreneurial concepts that help deepen relationships with customers and create a real sense of community.”
Launched in 2015 by Alice Lewis to host in-person floral arranging events in homes and venues throughout the US, the company pivoted to a purely digital model in 2020, when it began collaborating with 1-800-FLOWERS.com and Harry & David “to scale experiences in order to provide memorable interactive events, such as designing floral arrangements and creating charcuterie boards, to a broader audience of both large and small groups,” according to a company statement.
“In our continuous efforts to inspire more human expression, connection, and celebration, 1-800-FLOWERS.COM is always looking to see what the entrepreneurial community is developing that will bring inspiration to our world,” according to the announcement. “Our collaboration with Alice’s Table began right at the beginning of the pandemic, and since then it has given more than 80,000 people the opportunity to celebrate their creative capabilities and have some fun. Alice and her team’s passion for bringing customers unforgettable events aligns perfectly with our company’s vision. As we move forward, our focus will be on developing additional experiential concepts with Alice’s Table, creating even more exciting new ways for customers to engage with our family of brands -- and with each other.”
Since its inception, Alice’s Table reportedly “has offered thousands of interactive events that mix top instructor talent with crave-worthy do-it-yourself kits to provide fun-filled experiences for connecting with friends, family, and co-workers. These include special celebratory moments, such as bridal showers and birthday parties, corporate team building, and more. Currently, Alice’s Table offers approximately 10 unique step-by-step workshop themes for public event guests to choose from each month, with new themes designed and introduced seasonally, keeping the offerings fresh, exciting, and on trend.”
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Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement
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