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1-800-Flowers.com Acquires SmartGift Intelligent Gifting Platform

Chris McCannThe company says the acquisition expands its digital corporate gifting and engagement solutions.
1-800-Flowers.com Inc., one of the few publicly traded active players in the corporate gifts market, has acquired the SmartGift technology platform “to help inspire customers to give more, connect more, and build more and better relationships.”
SmartGift, Inc., is described as “an intelligent gifting platform that enables brands and corporations to engage consumers, employees, and prospects by providing a premium digital gifting experience in a unified platform.” See RNN: 1-800-Flowers.com Launches Hero SmartGift Platform.
The company says the SmartGift platform provides “innovative, thoughtful, and convenient gift sending and receiving experiences designed to establish complex corporate gift solutions for business partners. It allows users to send, track, and manage gifts and recognition campaigns for employees and clients quickly and efficiently. The acquisition of SmartGift, Inc. continues to expand the company's best-in-class consumer and corporate gifting capabilities and offerings to its customer community.”
Explains Chris McCann, 1-800-Flowers.com CEO, "Personal and professional relationships are fortified through meaningful gestures. With the addition of SmartGift, Inc., we are continuing to expand and innovate our gifting capabilities, offering more ways to build meaningful relationships, celebrate important milestones, and create even more business impact, all through the power of gifting."
The company says that “SmartGift provides 1-800-Flowers.com a customized gifting solution for all kinds of gifting experiences including retail, entertainment, corporate, and more through its innovative engagement and rewards platform and features. SmartGift, Inc.'s intelligent features help companies achieve growth and retain clients and employees, driving more pipeline and revenue at each touchpoint while advancing abilities to control, execute, and measure business impact. With this data, organizations can gain valuable insights into their engagement efforts and strategic planning.”
Bernd StrenitzBernd Strenitz, Founder and CEO, SmartGift, Inc., who joins 1-800-Flowers.com as Vice President, SmartGift, says, “There is much opportunity ahead to further simplify the gifting journey through the deployment of emerging technologies that enable the seamless selection and sending of the right gifts."
1-800-Flowers.com provides business gifts “designed to help inspire customers to give more, connect more, and build more and better relationships.” The Company's e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Harry & David®, PersonalizationMall.com®, Shari's Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery®, Vital Choice®, Stock Yards® and Simply Chocolate®.
For More Information
1-800-FLOWERS.COM, Inc. Business Gift Services

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