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1-800-FLOWERS.COM Focuses on Spot and Occasion Gifting With SmartGift for Business

Eric GehnrichThe company says the new tech solution creates a seamless way for companies of all sizes to take control of their corporate gifting programs while engaging employees, clients, and prospects. The all-in-one system tracks campaigns, measures success, automates sends, creates a recipient feedback loop, and provides recommendations for future efforts.

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Catalog Includes 1-800-FLOWERS Brands Plus Selection of Electronics, Jewelry, Watches
A Focus on Powering On-the-Spot and Occasion Gifting
1-800-FLOWERS.COM, Inc. introduces SmartGift® for Business, what it calls a personalized gifting solution to strengthen business relationships. “The leading authority in business gifting offers a free innovative platform that helps measure the impact of gifting programs in real-time,” the company says. The announcement reflects the company’s focus on “spot”- and occasion-based gifting.
The platform is designed to create “a seamless way for companies of all sizes to take control of their corporate-gifting programs while engaging employees, clients, and prospects.” It does not manage incentive, social recognition, loyalty or other types of engagement programs.

Catalog Includes Selection of Electronics, Jewelry, Watches smartgift

The SmartGift® for Business platform offers a host of the brand’s premier products, foods, wines, flowers, plants, clothing, houseware items, and much more to meet every gifting need, the company reports. In addition to products from across the 1-800-FLOWERS.COM family of brands, there is also a selection of electronics, jewelry, watches, and other one-of-a-kind gifts from a marketplace of independent creators, the company says.
The company says that SmartGift® for Business “revolutionizes the way organizations can build more and better relationships with key stakeholders. Through this innovative platform, businesses can easily manage corporate gifting programs, automate sends, create a recipient feedback loop, and measure success with a customized and real-time analytics dashboard,” according to the company announcement.
“Businesses are built on relationships, and creating meaningful connections with employees, clients, and partners has become critical to business success. One of the best tools to bolster these important connections is a comprehensive gifting strategy that recognizes, rewards, and engages key audiences,” says Eric Gehnrich, Senior Vice President Enterprise Sales and Partnerships. “Whether it’s sending gifts on important holidays, anniversaries, milestones, and other special occasions, a smart gifting strategy backed by an innovative technological platform, can improve morale, strengthens relationships, and increase sales.”

A Focus on Powering On-the-Spot and Occasion Gifting

The company says SmartGift® for Business “provides an all-in-one system that tracks campaigns, measures success, and provides recommendations for future efforts to help organizations maximize their investments. Available to 1-800-FLOWERS.COM business customers nationwide, the SmartGift® for Business platform reportedly includes proprietary offerings, such as:
Gift links: Organizations can share gifts with any number of people simultaneously with simple integrations on platforms such as Slack, Microsoft Teams, Google Meets, Zoom, Google Calendar, Gmail, Outlook, Webex, and LinkedIn. Gift Link includes a wide selection of products for recipients, for various occasions, with the ability to update as needed.
Customization options: Users can tailor messages to each recipient and prepare gifting campaigns in advance to send each gift out for on-time delivery for special occasions.
Personalization options: Include personalized messages, names, or logos on a variety of gifts.
Automation capabilities: Connect SmartGift® for Business to CRM (customer relationship management) or HR (human resources) platforms and create instructions such as sending a gift to every employee on their work anniversary or to clients on their birthdays. The intelligent platform then takes care of all the sending and tracking via automated emails or SMS, the company says.
Gift collections: This feature empowers employees and customers to select their preferred item from a variety of curated gift options, including preselected personalized items based on the recipients’ demographics, known interests, and more. This ensures that every recipient receives a gift option that is suitable for them.
Delivery preferences: Recipients can choose where to receive their gift – either at home, office, or even at a weekend destination or vacation property.
For More Information
1-800-FLOWERS.COM, Inc. Business Gift Services

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