What's Hot, How-to

1-800-FLOWERS.COM Focuses on Spot and Occasion Gifting With SmartGift for Business

Eric GehnrichThe company says the new tech solution creates a seamless way for companies of all sizes to take control of their corporate gifting programs while engaging employees, clients, and prospects. The all-in-one system tracks campaigns, measures success, automates sends, creates a recipient feedback loop, and provides recommendations for future efforts.

Click here for links to RRN Preferred Solution Providers. 

Catalog Includes 1-800-FLOWERS Brands Plus Selection of Electronics, Jewelry, Watches
A Focus on Powering On-the-Spot and Occasion Gifting
 
1-800-FLOWERS.COM, Inc. introduces SmartGift® for Business, what it calls a personalized gifting solution to strengthen business relationships. “The leading authority in business gifting offers a free innovative platform that helps measure the impact of gifting programs in real-time,” the company says. The announcement reflects the company’s focus on “spot”- and occasion-based gifting.
 
The platform is designed to create “a seamless way for companies of all sizes to take control of their corporate-gifting programs while engaging employees, clients, and prospects.” It does not manage incentive, social recognition, loyalty or other types of engagement programs.
 

Catalog Includes Selection of Electronics, Jewelry, Watches smartgift

 
The SmartGift® for Business platform offers a host of the brand’s premier products, foods, wines, flowers, plants, clothing, houseware items, and much more to meet every gifting need, the company reports. In addition to products from across the 1-800-FLOWERS.COM family of brands, there is also a selection of electronics, jewelry, watches, and other one-of-a-kind gifts from a marketplace of independent creators, the company says.
 
The company says that SmartGift® for Business “revolutionizes the way organizations can build more and better relationships with key stakeholders. Through this innovative platform, businesses can easily manage corporate gifting programs, automate sends, create a recipient feedback loop, and measure success with a customized and real-time analytics dashboard,” according to the company announcement.
 
“Businesses are built on relationships, and creating meaningful connections with employees, clients, and partners has become critical to business success. One of the best tools to bolster these important connections is a comprehensive gifting strategy that recognizes, rewards, and engages key audiences,” says Eric Gehnrich, Senior Vice President Enterprise Sales and Partnerships. “Whether it’s sending gifts on important holidays, anniversaries, milestones, and other special occasions, a smart gifting strategy backed by an innovative technological platform, can improve morale, strengthens relationships, and increase sales.”
 

A Focus on Powering On-the-Spot and Occasion Gifting

 
The company says SmartGift® for Business “provides an all-in-one system that tracks campaigns, measures success, and provides recommendations for future efforts to help organizations maximize their investments. Available to 1-800-FLOWERS.COM business customers nationwide, the SmartGift® for Business platform reportedly includes proprietary offerings, such as:
 
Gift links: Organizations can share gifts with any number of people simultaneously with simple integrations on platforms such as Slack, Microsoft Teams, Google Meets, Zoom, Google Calendar, Gmail, Outlook, Webex, and LinkedIn. Gift Link includes a wide selection of products for recipients, for various occasions, with the ability to update as needed.
 
Customization options: Users can tailor messages to each recipient and prepare gifting campaigns in advance to send each gift out for on-time delivery for special occasions.
 
Personalization options: Include personalized messages, names, or logos on a variety of gifts.
 
Automation capabilities: Connect SmartGift® for Business to CRM (customer relationship management) or HR (human resources) platforms and create instructions such as sending a gift to every employee on their work anniversary or to clients on their birthdays. The intelligent platform then takes care of all the sending and tracking via automated emails or SMS, the company says.
 
Gift collections: This feature empowers employees and customers to select their preferred item from a variety of curated gift options, including preselected personalized items based on the recipients’ demographics, known interests, and more. This ensures that every recipient receives a gift option that is suitable for them.
 
Delivery preferences: Recipients can choose where to receive their gift – either at home, office, or even at a weekend destination or vacation property.
 
For More Information
Smartgift.com
1-800-FLOWERS.COM, Inc. Business Gift Services
corporate@1800flowers.com
1-888-755-7474

Subscribe to RRN’s weekly e-newsletter.

Profit From the “S” of Environmental, Social, Governance (ESG)Enterprise Engagement for CEOs  

Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students  and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
 
1. Professional Education on Stakeholder Management and Total Rewards
  • Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources.
  • The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring seven members-only training videos that provide preparation for certification in Enterprise Engagement.
  • EEA books: Paid EEA participants receive Enterprise Engagement for CEOsThe Little Blue Book for People-Enterprise Engagement: The RoadmapCentric Capitalistsa quick implementation guide for CEOs;  Enterprise Engagement: The Roadmap 5th Edition implementation guidea comprehensive textbook for practitioners, academics, and studentsplus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture. 
2. Media 3. Fully Integrated Business Development for Engagement and Total Rewards
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
 
4. Advisory Services for Organizations
Stakeholder Management Business Plans Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
 
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:
Earn Big $ In EEA Referral Program
Brand Media Resources
EME Gold
Brand Resources
  • CarltonOne
  • Amazon
  • 1-800-flowers
  • Bulova
  • Links Unlimited

  • Partners for Incentives
  • Harco Incentives
  • TaylorMade
  • UGG
  • Weber