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Profiles

Profiles of people, companies, associations, and other resources in the rewards and recognition field.

80-Year-Old Recognition Company Sees Momentum for Engagement

Published: Apr 17, 2017

The C.A. Short Company (CAshort.com) may be best known as a recognition firm, but it has recently made significant investments in developing a world-class engagement practice. The company has created a Program Design team and undertaken initiatives in technology and ... [ read more ]

Bulova: Time for a Return to Authenticity

Published: Apr 10, 2017

Few companies have served the incentive and recognition marketplace longer than Bulova. Despite the challenges to the corporate sales channel created by the Internet, the Great Recession and the emergence of retail gift cards, Adrienne Forrest, Vice President of... [ read more ]

MotivAction Sees Big Growth for Engagement

Published: Nov 30, 2016

MotivAction is a Minneapolis-based performance improvement company founded in 1976. The firm recently joined the Enterprise Engagement Alliance (EEA). ESM recently sat down with MotivAction President and COO Joe Keller to talk about his company and the emerging field of engagement. ... [ read more ]

Another Established Incentive Firm Makes Shift to Engagement

Published: Sep 19, 2016

Divvy Engagement Solutions co-founder Adele Aguirre founded Taico Incentive Services with Tai Aquirre over 20 years ago to bring cutting-edge solutions to the implementation of sales and dealer incentive programs. Since then, in response to customer demand, her company has built a complete technology platform specifically designed to address all of... [ read more ]

Creative Group Joins March to Full-Service Solutions

Published: Jul 28, 2016

When a venerable incentive travel and meeting company such as Appleton, WI.-based Creative Group Inc. expands its business model into performance improvement, it's yet another sign of significant disruption in the traditional rewards and event marketplace. The company, whose original owners sold the company about a year ago to Direct Travel, a corporate travel management conglomerate, has already had... [ read more ]

Hot Product to Watch: Klosebuy Aims to Transform Local Marketing

Published: Jul 19, 2016

The U.S. incentive field exemplifies innovation. Over the decades, the industry that has given birth to huge opportunities, including the trading stamp business in the 1930s through the 1960s; the bank premium business in the 1970s; airline and hotel loyalty programs starting in the 1980s; the gift card business in the 1990s; and the emerging global incentive redemption and program management technologies starting in the 2000s. Have Frank Fennell and his partner Gene Bardakjy created the next big incentive market opportunity with their new business Klosebuy.com?... [ read more ]


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