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Newswire

Here is news from throughout the world of rewards recognition, including research, company news, mergers and acquistitions, etc.

News Analysis: ASI Highlights Growing Role of Brands in Promotional Products

Published: Feb 20, 2019

According to a 2018 survey of end-buyers conducted by ASI Market Research, 86% consider the brand name on an item to be important when making a promotional product purchasing decision regarding apparel. The Advertising Specialty Institute is the leading media, education and technology company in the promotional products business.... [ read more ]

Who Will Play the New Role of Brand Media Specialist?

Published: Feb 19, 2019

A new recognition of the importance of communications, emotion and experiences in rewards and gifting programs creates the need for experts who understand how to carefully select branded products for incentive, recognition, loyalty, gifting and imprinted merchandise programs. ... [ read more ]

News Analysis - Part II: The Reward Experience and the New Brand Media

Published: Feb 5, 2019

A recent article on the Harvard Business School Working Knowledge website by Dina Gerdeman on the work of Harvard Business School Assistant Professor Ashley V. Whillans essentially sums up the conclusions of the research produced over the last 30 years since the original SITE Foundation was created. ... [ read more ]


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